Legal Cannabis Market Developments

NEW YORK, March 7, 2017 /PRNewswire/ --

The cannabis industry is one of the fastest growing industries, as more states in the U.S. have legalized cannabis for either medical or recreational use. According to a new report published by New Frontier Data, total cannabis market sales are expected to exceed $24 billion by 2025. Medical cannabis sales are projected to grow to $13.3 billion in 2020. While adult recreational sales are expected to grow from $2.6 billion in 2016 to $11.2 billion by 2020. Rapid adoption of cannabis by consumers and surging pace of cannabis legalization have attributed to the expanding industry. CURE Pharmaceutical Holding Corp. (OTC: CURR), Aurora Cannabis Inc. (OTC: ACBFF), MassRoots Inc. (OTC: MSRT), American Cannabis Company Inc. (OTC: AMMJ), General Cannabis Corporation (OTC: CANN)

Cannabis for medical use is now legal in 28 U.S. states, while 8 states have legalized recreational cannabis. On November 8, 2016, California, a state with 38 million U.S. citizens, had passed California Proposition 64 by a vote of 57.13% for and 42.87% against, allowing individuals in California to use and grow cannabis for personal use. Maine, Massachusetts, and Nevada also legalized recreational cannabis in 2016. Increased supports for cannabis may drive more states to implement legalization in the future. According to the data from National pollster Gallup, support for nationwide legalization of cannabis is 60% in 2016 poll, up from 25% in 1995.

CURE Pharmaceutical Holding Corp. (OTCQB: CURR), is a drug delivery technology company serving the pharmaceutical, biotech, veterinarian, nutraceutical and medical foods markets. The company announced yesterday after the market close that, "a research collaboration with CannaKids in order to develop and research the delivery of various forms and components of cannabinoid molecules for both human and animal therapeutic use via CURE's patented drug delivery technology. Multiple human and animal studies have shown that endocannabinoids may play a key role in metabolic processes, lipolysis, pain, gastrointestinal and cancer."

"This is a logical step for CURE, as the demand for cannabinoid therapeutics has already gained momentum, we have created an entire division of the company dedicated to the discovery and development of clinically proven and New Chemical Entities (NCEs), cannabinoid drug molecules integrated into our proprietary CureFilm™ and other delivery technologies," said Rob Davidson, CEO of CURE Pharmaceutical. "Some of these drugs will be repurposed for new indications, delivered through alternate routes, designed as prodrugs, combined with other drugs and through the use of our proprietary delivery technologies titer the accurate dosage for optimal effectiveness."

CURE Pharmaceutical is taking a leadership role in optimizing plant base cannabinoids, by vertically integrating drug discovery, proprietary extraction technology, genetic-specific cannabinoids research, and drug development. "CURE's strategy is to bring new cannabinoid molecules to the market through the FDA regulatory approval process while utilizing its proprietary delivery technologies to increase efficacy as well as widening the overall therapeutic index," said Dr. Ed Maliski, Chief Scientific Officer, CURE Pharmaceutical.

Aurora Cannabis Inc. (OTCQB: ACBFF) wholly-owned subsidiary, Aurora Cannabis Enterprises Inc., is a licensed producer of medical cannabis pursuant to Health Canada's Access to Cannabis for Medical Purposes Regulations. The Company operates a 55,200 square foot, state-of-the-art production facility in Mountain View County, Alberta, and is currently constructing a second 800,000 square foot production facility, known as 'Aurora Sky', at the Edmonton International Airport. The Aurora Sky project has secured advanced technology from the most renowned design and construction suppliers in the Netherlands. The company had unveiled the second generation of its popular mobile application, incorporating a number of enhanced features to provide a significantly upgraded user experience to new and existing clients of the Company. Coupled with Aurora's industry leading same-day and next-day delivery services, the app further expands the Company's e-commerce strategy, a key differentiator in the legal cannabis market.

MassRoots Inc. (OTCQB: MSRT) is one of the largest technology platforms for the regulated cannabis industry. The Company's mobile apps enable consumers to make medical cannabis purchasing decisions through community-driven reviews. MassRoots is proud to be affiliated with the leading businesses and organizations in the cannabis industry, including the ArcView Group and National Cannabis Industry Association. MassRoots is not associated with the production or sale of cannabis, rather the company is one of the largest and most active technology platforms for cannabis consumers, businesses and activists with over 900,000 registered users.

American Cannabis Company Inc. (OTCQB: AMMJ) offers end-to-end solutions to existing and aspiring participants in the cannabis industry. We utilize our industry expertise to provide business planning and market assessment services, assist state licensing procurement, create business infrastructure and operational best practices. American Cannabis Company also developed and owns a portfolio of branded products including: The Satchel™, SoHum Living Soils™, The Cultivation Cube™ and The High Density Cultivation System™. We also design and provide other industry specific custom product solutions. The building and development of our brands and product suite is based on our Geoponics Philosophy, "the art and science of agriculture in soil."

General Cannabis Corporation (OTCQB: CANN) is the all-in-one resource for the highest quality service providers available to the regulated Cannabis Industry. The company is a partner to the cultivation, production and retail side of the cannabis business. They do this through a combination of strong operating divisions such as real estate, consulting, security, financing and the distribution of important infrastructure products to grow facilities and dispensaries. As a synergistic holding company, their subsidiaries are able to leverage the strengths of each other, as well as a larger balance sheet.

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