Krispy Kreme Halloween Spooktacular

WINSTON-SALEM, N.C., Oct. 1 /PRNewswire-FirstCall/ -- Cast a sweet spell over your neighborhood ghosts and goblins this year with Krispy Kreme Doughnuts, Inc. ! From carving festive jack-o-lanterns to hosting costume parties at school or in the office, Krispy Kreme pumpkin shaped doughnuts are a delicious addition to all of your Halloween activities. These classic, bewitching, yeast-raised doughnuts are coated with creamy orange icing and stamped with a jack-o-lantern. There is no sweeter way to trick-or- treat your way into the spirit of Halloween.

"We are delighted to offer our customers Krispy Kreme pumpkin shaped doughnuts again this year as a fun alternative to traditional candy," said Stan Parker, Senior Vice President of Marketing at Krispy Kreme Doughnuts, Inc. "They are a hit with neighborhood trick-or-treaters and perfect for all of your Halloween gatherings."

Pumpkin shaped doughnuts are available now through October 31 at participating Krispy Kreme stores. Quantities are limited, so please call your local Krispy Kreme store 48 hours or more in advance to place orders of three dozen or more at no additional cost.

About Krispy Kreme:

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including its signature Hot Original Glazed. There are currently approximately 405 Krispy Kreme shops operating system-wide in 41 U.S. states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, the Republic of South Korea, United Arab Emirates and the United Kingdom. Krispy Kreme can be found on the World Wide Web at http://www.krispykreme.com/.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of pending governmental investigations, including by the Securities and Exchange Commission and the United States Attorney's Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; material weaknesses in our internal control over financial reporting; our ability to implement remedial measures necessary to improve our processes and procedures; negative publicity; significant changes in our management; our ability, and our dependence on the ability of our franchisees, to execute our and their business plans; our ability to implement our international growth strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with governmental regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; restrictions on our operations contained in our senior secured credit facilities; changes in customer preferences and perceptions; risks associated with competition; and other factors discussed in Krispy Kreme's Annual Report on Form 10-K for fiscal 2007 and other periodic reports filed with the Securities and Exchange Commission.