Kerensen Consulting, Cloud Leader in France, Standardizes on Magic xpi Integration Platform for Its salesforce.com Customers

OR YEHUDA, Israel, September 17, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that Kerensen Consulting, France's cloud leader is standardizing on Magic xpi Integration Platform for its salesforce.com customers.

"Many businesses are transitioning to cloud computing to improve agility and lower costs," says Michel Assouline CEO of Kerensen Consulting. "By integrating Salesforce with ERP and other enterprise applications, we help our customers increase productivity and revenues, and gain a real-time 360 degree view of their customers and their business for improved customer service and better decision making."

"We chose the Magic xpi Integration Platform due to its ease of use, comprehensive library of certified connectors to leading enterprise systems including Salesforce, SAP, Oracle, Microsoft, and IBM, and its ability to integrate on-premise, legacy and cloud applications," added Assouline.

"As a Magic partner for the past three years and having used Magic xpi to complete Salesforce integration projects for more than a dozen customers, including L'Occitane, Stallergenes, Autosur, Loxam and Valeo Services, we are confident that Magic's technology, support and roadmap will enable us to best serve our customers and our business - today and into the future," concluded Assouline.

As part of the enhanced partnership, Kerensen has created a Center of Expertise on the Magic xpi platform to lead projects on business process transformation (CRM, ERP, Social Networking, etc.) to the cloud. The center is meant to provide Kerensen employees with the tools, knowledge base and support they need to implement major cloud transformation projects.

"With over 320 Salesforce cloud deployments to date, Kerensen is France's clear leader in the growing market for cloud transformation services. We are excited that Kerensen Consulting has chosen to make Magic xpi an integral part of their business offering," said Eric Choppe, Managing Director of Magic Southern Europe. "Kerensen will also be able to leverage the same Magic skills to take advantage of our enterprise mobility solution running on the same technology stack."

About Kerensen Consulting

Kerensen Consulting is an operational consulting firm business-oriented, able to support the definition and management of projects with strong business challenges in a national and international context. Kerensen offers three services: Consulting, Integration and Technology on a range of skills such as CRM, Marketing Automation and Enterprise Architecture. Kerensen is a strategic partner of the leading software players in the market including salesforce.com, Eloqua, Zuora and SAP.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com.

Except for any historical information contained herein, matters discussed in this press release might include forward-looking statements that involve a number of risks and uncertainties. Regarding any financial statements, actual results might vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both locally and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in Magic's most recent annual report and other filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this press release is accurate; however, there are no representations or warranties regarding this information, including warranties of merchantability or fitness for a particular purpose. Magic assumes no responsibility for errors or omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other product and company names mentioned herein are for identification purposes only and are the property of, and might be trademarks of, their respective owners.

Press Contact: Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd