Kellogg's(R) Smart Start(R) Healthy Heart Partners With Celebrity Stylist for Weekend Getaway Sweepstakes

BATTLE CREEK, Mich., Nov. 17 /PRNewswire-FirstCall/ -- Kellogg's(R) Smart Start Healthy Heart(R) has partnered with celebrity stylist Pauline Leonard to continue raising awareness of women's heart disease by offering one heart-smart woman and a guest a weekend trip to Beverly Hills, Calif. As a national supporter of the American Heart Association's Go Red for Women Movement, Smart Start Healthy Heart's "Night on the Town" sweepstakes will outfit the winner in a red dress, selected by Leonard.

Approximately one woman dies every minute of cardiovascular disease, nearly half a million women each year(1). Most people who suffer from cardiovascular disease are affected by its two leading risk factors: high blood pressure and high cholesterol. Smart Start Healthy Heart is the first nationally available cold cereal with ingredients that may help lower both blood pressure and cholesterol. The cereal is certified by the American Heart Association.

"Smart Start Healthy Heart is part of a healthy lifestyle. We hope that excitement about this special weekend grand-prize trip will help encourage other women to think about the importance of leading a heart healthy lifestyle," said Chris Noble, Senior Brand Manager, Smart Start Healthy Heart.

The grand-prize winner will be treated like a Hollywood star, receiving a personal training session, spa treatments and a deluxe hotel suite at the world-renowned Peninsula Beverly Hills. The highlight of the weekend will be a night on the town in a red dress at one of L.A.'s hottest restaurants, Dolce Enoteca e Ristorante. The sweepstakes runs through December 31, 2006. Women 21 and over can enter for a chance to win and view official rules at http://www.smartstart.com/. The winner will be announced on National Wear Red Day(SM), February 2, 2007.

"The red dress I choose will reflect the unique characteristics of the winner, helping to make her feel beautiful and vibrant inside and out," said Leonard.

Leonard has styled such stars as Andie MacDowell, Christy Brinkley, Vivica Fox and Brook Shields. With her eclectic sense of design and beauty, Leonard has styled magazine layouts, print advertising and national commercials. Her work has appeared in magazines such as InStyle, Vanity Fair, Cosmopolitan and Redbook. Leonard is known for styling people in a way that reflects their lifestyle.

About Kellogg Company

With 2005 sales in excess of $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The Company's brands include Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), Club(R), Nutri-Grain(R), Rice Krispies(R), All-Bran(R), Special K(R), Mini-Wheats(R), Chips Deluxe(R), Sandies(R), Morningstar Farms(R), Famous Amos(R) and Kashi(R). Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kellogg.com/.

(R), TM, (C) 2006 Kellogg NA Co. (C) 2006 Kashi Company (C) 2006 Famous Amos Chocolate Chip Cookie Co., LLC (1) American Heart Association. Heart Disease and Stroke Statistics -- 2006 Update.