Kellogg's TIGER POWER & Parenting Magazine Team Up to Promote Healthy, Active Child Lifestyles

BATTLE CREEK, Mich., June 2 /PRNewswire/ -- Kellogg Company and Time Inc.'s Parenting magazine today announced plans for the TIGER POWER(TM) Triathlon -- a five-city event to help educate parents and children about the importance of leading a healthy and active lifestyle. Held at major zoos in Fort Worth, Baltimore, Chicago, San Francisco and Los Angeles, the TIGER POWER(TM) Triathlon presented by Kellogg Company and Parenting magazine provides fun and games that encourage physical activity and highlights the "kid-critical" benefits of Kellogg's Tiger Power as a good source of calcium, protein and fiber.

Beloved cereal icon Tony the Tiger will be on hand at each event as kids navigate their way through the TIGER POWER(TM) Triathlon obstacle course, featuring physical challenges including the Protein Pedal, Calcium Climb & Crawl, Whole Wheat Wiggle Weave, and a Balanced Breakfast Beam. Moms and dads are invited to relax in the Parenting lounge and learn about the role Kellogg's Tiger Power plays in helping kids get the important nutrients their bodies need for growth. Participants will each receive a sample of Kellogg's Tiger Power, a Kellogg's 'Get in Step' activity kit, a copy of Parenting's TIGER POWER(TM) Backyard Summer Games guide, and a special finisher's medallion for completing the course, while supplies last.

"The TIGER POWER Triathlon is about helping kids grow and teaching them the importance of being active while providing parents with the information they need to ensure their children are eating a wholesome diet," said Jenny Enochson, senior director of marketing communications for Kellogg Company. "Tiger Power is a delicious and nutritious whole-grain cereal that kids will enjoy and parents can feel good about."

"Parenting magazine is a natural partner for Kellogg," said Jeff Wellington, Vice President and Group Publisher at The Parenting Group. "We both share the same mission -- giving moms and dads the information they need to raise healthy and happy kids."

The TIGER POWER(TM) Triathlon begins on Saturday, June 4 and runs for five consecutive weekends through July 2. The complete schedule is as follows:

-- 10 a.m. - 6 p.m. on Saturday, June 4 at the Fort Worth Zoo -- 10 a.m. - 4:30 p.m. on Sunday, June 12 at the Maryland Zoo in Baltimore -- 10 a.m. - 6 p.m. on Saturday, June 18 at the Lincoln Park Zoo in Chicago -- 10 a.m. - 5 p.m. on Saturday, June 25 at the San Francisco Zoo -- 10 a.m. - 6 p.m. on Saturday, July 2 at the Los Angeles Zoo

For more information about the TIGER POWER(TM) Triathlon, visit http://parenting.com/freestuff or http://www.kellogg.com/ to learn more about Kellogg's Tiger Power.

About Parenting

Parenting, with a guaranteed circulation of 2,150,000 and a readership of over 11 million, is the nation's leading magazine for moms. It provides the emotional support and affirmation they want and the mom-tested information and ideas they can really use. Parenting is the flagship magazine of The Parenting Group, which includes the monthly Babytalk magazine and its siblings Babytalk First Months and Babytalk Mom-to-Be. The Parenting Group's other extensions include: a sampling operation, First Moments; a website, Parenting.com; and a custom publishing unit. Taken cumulatively, Parenting Group properties deliver over 20 million consumer touchpoints each month. The Group is a division of Time Inc., a wholly owned subsidiary of Time Warner Inc.

About Kellogg Company

With 2004 sales of nearly $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The Company's brands include Kellogg's, Keebler, Pop- Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com/ .

Media Contacts: Jenny Enochson, (269) 961-3799 Senior Director of Marketing Communications Kellogg Company Catherine McManus, (212) 522-0993 Associate Director of Communications Parenting Magazine Will Byrne, (312) 596-3555 Burson-Marsteller