Kalixa Group Appoints CCgroup as its Global B2B PR Consultancy

LONDON, July 9, 2013 /PRNewswire/ --

CCgroup secures brief from next generation payments company

Kalixa Group http://www.kalixa.com, a next generation payments company, today announced it has selected CCgroup http://www.ccgrouppr.com to handle its corporate and B2B PR globally. CCgroup's specialist financial technology PR team will work with Kalixa to drive awareness, build its brand and enable sales. CCgroup was appointed after a competitive pitch process involving two other agencies.

Kalixa will leverage CCgroup's expertise in the financial services technology space and its impressive influencer relationships. CCgroup will be the lead B2B PR agency and will work with its European and global PR partners in the GlobalCom PR Network to enhance Kalixa's reputation in strategic markets.

Kalixa recently unveiled a range of disruptive payments products in issuing, acquiring and acceptance. These are set to roll-out across Europe, the Americas, Asia Pacific and the Middle East. By providing integrated and cost-effective solutions, Kalixa enables consumers, small businesses and merchants to make and accept payments anywhere, anyway and at any time.

"We have ambitious plans to be a global payments powerhouse and we needed an agency that only increase the profile of the company and support our commercial objectives," said Danielle Stroud, Head of Marketing and Communications at Kalixa Group. "Following the highly successful company launch, CCgroup has already demonstrated the creativity, industry insight and delivery that will help Kalixa to succeed."

"Kalixa has all the hallmarks of an ideal CCgroup financial technology PR client," said Richard Fogg, Managing Director, CCgroup. "Its solutions are innovative, ambitious and disruptive and will force new thinking amongst the payment community. We are enormously excited by the prospect of telling Kalixa's story on a global scale and ensuring the company achieves the commercial success and industry recognition it deserves."

About CCgroup

CCgroup is a public relations consultancy specialising in the financial services technology, mobile and clean technology markets. Through its sister brand, Escapade PR, the company is also active in consumer lifestyle and technology public relations.

CCgroup is very commercially focused. The company uses messaging, insightful content and media, analyst and digital channels to drive awareness, generate sales leads, build value and, if required, position for exit.

CCgroup was founded in the late 1980s and has offices in London and Reading. It is a part of the GlobalCom PR Network.

About Kalixa Group

With twelve years of industry experience, Kalixa Group is one of the leading providers of payment services in the world and enables consumers, small business and merchants to make and accept digital payments anywhere, anytime, any way. Kalixa turns browsers into buyers, risk into reward and cost into competitive advantage.

In the last year Kalixa processed transactions worth €2.6 billion for more than 300 merchants and supports 200 of the world's most popular payment methods. Its Kalixa prepaid card has more than 150,000 users across Europe. The company has offices in Vienna and London, with more than 100 employees from 25 nations.