K2 Inc. Announces Management Appointments to Earth Products, Inc.

    Business Editors

    CARLSBAD, Calif.--(BUSINESS WIRE)--March 21, 2005--K2 Inc. (NYSE:KTO), a leading consumer products company, announced today the appointments of Chris Miller, founder, to Chief Creative Officer and, Jeff Larsen to the position of President of Earth Products, Inc. Earth Products is based in Carlsbad, California and best known for its products under the Adio, Planet Earth, Hawk Shoes, and Holden brands.
    Commenting on the changes, Wayne Merck, President and Chief Operating Officer of K2, said, "Earth Products has had phenomenal growth over the past few years and these changes allow us to continue building on the company's momentum in the market. We are creating a truly global Action Sports platform and in doing so want to leverage the unique talents of both Chris and Jeff to their optimum capabilities."
    Earth Products was founded in 1990 by former professional skater Chris Miller under the Planet Earth name. Shortly after K2 bought the company in 1997, Adio footwear was started and is now one of the top selling action sports brands in the U.S. and throughout the world.

    About K2 Inc.

    K2 Inc. is a premier, branded consumer products company with a portfolio of leading brands including Rawlings(R), Worth(R), Shakespeare(R), Pflueger(R), Brass Eagle(R), Stearns(R), K2(R), Volkl(R), Ride(R), Marmot(R), Ex Officio(R) and Marker(R). K2's diversified mix of products is used primarily in team and individual sports activities such as baseball, softball, fishing, paintball, watersports activities, alpine skiing, snowboarding, in-line skating and mountain biking. Among K2's other branded products are Planet Earth(R) apparel, Adio(R) and Hawk(R) skateboard shoes, Tubbs(R) and Atlas(R) snowshoes, JT(R) and Worr Games(R) paintball products and Dana Design(R) backpacks.
    Rawlings(R), Worth(R), Shakespeare(R), Pflueger(R), Brass Eagle(R), Stearns(R), K2(R), Volkl(R), Ride(R), Marmot(R), Ex Officio(R), Marker(R), Planet Earth(R), Adio(R), Hawk(R) skateboard shoes, Tubbs(R), Atlas(R), JT(R), Worr Games(R), and Dana Designs(R), are trademarks or registered trademarks of K2 Inc. or its subsidiaries in the United States or other countries.

    Safe Harbor Statement

    K2 cautions that these statements are qualified by important factors that could cause actual results to differ materially from those in the forward-looking statements, including but not limited to K2's ability to successfully execute its acquisition plans and growth strategy, integration of the companies that K2 has acquired, weather conditions, consumer spending, continued success of manufacturing in China, global economic conditions, product demand, financial market performance, and other risks described in the company's most recent annual report on Form 10-K/A, subsequent quarterly reports on Form 10-Q, and current reports on Form 8-K, each as filed with the Securities and Exchange Commission. The company cautions that the foregoing list of important factors is not exclusive, any forward-looking statements included in this presentation is made as of the date of this presentation, and the company does not undertake to update any forward-looking statement.

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CONTACT: K2 Inc. Dudley W. Mendenhall, 760-494-1000 or Integrated Corporate Relations, Inc. Investor Relations: Andrew Greenebaum, 310-395-2215 Media Relations: John Flanagan/James McCusker, 203-682-8200

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: SPORTS RETAIL MANAGEMENT CHANGES SOURCE: K2 Inc.

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