JupiterResearch Announces U.S. Broadband Providers Must Differentiate

    Business Editors

    NEW YORK--(BUSINESS WIRE)--Feb. 1, 2005--JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced in its newly released report, "Merchandising Value-Added Services: Effectively Crafting and Marketing Premium Service Bundles," that U.S. broadband service providers must significantly improve the premium services they offer subscribers in 2005. Broadband services that fail to entice their customers to utilize premium features not only leave revenue on the table, but also risk creating a market ruled by harsh price competition.
    The burgeoning broadband population has boosted the fortunes of cable and telephone companies, but competition between the two classes of firms is increasing as well. "Throughout 2004, broadband service providers differentiated their offerings in terms of price and speed," said JupiterResearch senior analyst Joe Laszlo. "In 2005, these two factors will grow less meaningful, as telephone carriers will deploy faster broadband services and cable operators will offer cheaper broadband tiers," added Laszlo.
    JupiterResearch's report found that premium service packages from broadband service providers can both differentiate broadband access offerings and generate ancillary revenues. In a JupiterResearch consumer survey highlighted in the report, 47% of broadband consumers expressed a willingness to pay an additional monthly fee for bundles of entertainment or security services. Premium services include security features, like firewalls or anti-virus solutions, as well as entertainment services, like online games or music. Although some broadband service providers have offered such features in the past, they have only recently started to package these features into attractive bundles, and to market such bundles effectively to broadband subscribers. JupiterResearch's report advises broadband service providers about specific features to prioritize, and offers tactics on how and to whom to market these services.
    The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch's Broadband research service please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or researchsales@jupitermedia.com.

    About Jupitermedia Corporation

    Jupitermedia Corporation (Nasdaq: JUPM) (www.jupitermedia.com), headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online media division of Jupitermedia, operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and ClickZ.com for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by approximately 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 5.0 million images online serving creative professionals with products like Comstock Images, Thinkstock Images, Thinkstock Footage, Photos.com, HemeraImages.com, Ablestock.com and Clipart.com; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi Planet.

    "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

    All current JupiterResearch press releases can be found on the World Wide Web at http://www.jupiterresearch.com/bin/item.pl/press:releases/
    All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.jupitermedia.com/corporate/press.html.

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CONTACT: Jupitermedia Corporation Lisa DiGiacomo, 212-547-7938 ldigiacomo@jupitermedia.com

KEYWORD: CONNECTICUT NEW YORK INDUSTRY KEYWORD: ADVERTISING/MARKETING TELECOMMUNICATIONS INTERNET E-COMMERCE SOURCE: Jupitermedia Corporation

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