John Demsey Appoints Andrea Robinson as Chief Marketing Officer, Estee

John Demsey Appoints Andrea Robinson as Chief Marketing Officer, Estee Lauder Brand

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    Business Editors/Consumer Products Writers
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    NEW YORK--(BUSINESS WIRE)--March 25, 2005--John Demsey, Global Brand President, Estee Lauder, announced today the appointment of Andrea Robinson as Chief Marketing Officer, Estee Lauder brand. This is a newly created position in which Ms. Robinson will lead global marketing for the Estee Lauder brand skincare, makeup and fragrance worldwide. She will assume her new role this spring and will report directly to John Demsey.
    "Andrea is a strong, innovative and extremely talented marketer," said John Demsey. "She brings such a broad perspective to the brand, calling on her unique and vast experience in the beauty and fashion industries. I am thrilled to have her join the team."
    Ms. Robinson has been in the beauty and fashion industry for over 30 years. She started her career in the magazine world, holding posts as Senior Fashion Editor at Mademoiselle, Beauty Editor and Creative Director for Seventeen magazine and Beauty Editor at Vogue. She then made her mark on the brand side of the business, serving as President of Ultima II, President of Revlon's department store marketing division and then joining L'Oreal USA as General Manager of Helena Rubinstein.
    Since 2001, Ms. Robinson has held the post of President of Ralph Lauren Fragrances Worldwide, after serving as its General Manager from 1997. There she presided over the successful launches of Ralph Lauren Romance and Ralph Lauren Romance Men, both top-selling fragrances and back-to-back FiFi award winners, as well as Polo Blue and Ralph, amongst others.
    Reporting to Ms. Robinson will be the Estee Lauder brand Global Marketing team. Peter Lichtenthal, Senior Vice President, Global Marketing, Estee Lauder, will be providing critical assistance to Ms. Robinson during this transition period. "Peter Lichtenthal has led the global marketing effort for the brand for four years and has been a driving force in the brand for the past 16 years," said Dan Brestle, Chief Operating Officer, Estee Lauder Companies. "He has been earmarked for a senior position at the Estee Lauder Companies with an announcement forthcoming."

    The Estee Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 130 countries and territories under well-recognized brand names including Estee Lauder, Aramis, Clinique, Prescriptives, Origins, M--A--C, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Stila, Jo Malone, Bumble and bumble, kate spade beauty, Darphin, Michael Kors, Rodan + Fields, American Beauty, Flirt!, Good Skin(TM) and Donald Trump The Fragrance.

    An electronic version of this release can be found at the Company's Website, www.elcompanies.com.

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--30--BS/ny*

CONTACT: for Estee Lauder Media Relations: Sally Susman, 212-572-4430 or Investor Relations: Dennis D'Andrea, 212-572-4384

KEYWORD: NEW YORK INDUSTRY KEYWORD: ADVERTISING/MARKETING RETAIL MANAGEMENT CHANGES PHOTO PHOTOWIRE SOURCE: The Estee Lauder Companies Inc. PHOTO: 42278

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