JNL's Perspective II Tops VA Net Flows Rankings for 2004

    Business Editors

    LANSING, Mich.--(BUSINESS WIRE)--April 7, 2005--Jackson National Life Insurance Company(R)'s (JNL(R)'s) innovative, unbundled variable annuity, Perspective II(R), was the top-ranking VA contract by net flow(1) in 2004, according to The Variable Annuity Research & Data Service (VARDS(R)), a unit of Morningstar, Inc. Net flows are calculated by subtracting surrenders, exchanges and annuitizations from total premium.
    "This is a tremendous achievement for our organization and is largely the result of our dedication to meeting the needs of advisers and their clients," said Clifford Jack, JNL executive vice president and chief distribution officer. "The unbundled architecture of Perspective II is attractive to advisers because it gives them the flexibility to build a customized long-term financial product, and their clients pay only for those benefits and features they desire."
    The popularity of the Perspective II Fixed and Variable Annuity(SM)(2) helped Jackson National, an indirect, wholly owned subsidiary of the United Kingdom's Prudential plc (NYSE:PUK), increase its 2004 variable annuity sales by 15 percent over the previous year, outpacing the overall VA market growth of 3 percent in 2004. JNL's 2004 VA sales growth was a continuation of similar results in 2003, during which, the company's VA sales jumped 55 percent over 2002. JNL sold a company-record $3.6 billion of VA sales in 2004, with Perspective II accounting for nearly 95 percent of that total.
    "We're seeing a greater acceptance of net flows as the most telling measurement of individual product success in the industry because they represent the actual cash in and out of VA contracts," said Rick Carey, managing director of research for VARDS and VARDS founder. "By compiling net flow numbers from all individual contracts, we are better able to determine the underlying health of the VA industry as a whole."
    Jackson National has been at the forefront of the industry's focus on retirement income distribution with the addition of two popular lifetime income features, LifeGuard 4(SM) and LifeGuard 5(SM), to Perspective II's suite of optional benefits. With LifeGuard, investors can receive a guaranteed lifetime income stream through systematic withdrawals equal to 4 or 5 percent of the contract value without having to annuitize the contract, even if the contract value reaches zero(3).
    Perspective II also offers more than 50 investment options from 15 of the top money managers in the industry, as well as powerful asset allocation tools designed to help clients reach their financial goals. Investors can also choose from a variety of optional benefits (available for an additional charge) that can provide increased access to their assets, enhanced protection for their beneficiaries and additional guarantees that may help their income last throughout their retirement years.
    "There are few companies in the industry that have the in-house technology needed to administer a VA contract with as many unique variations as Perspective II," said Jack. "Jackson National's information technology and product implementation advantages allows it to continue offering innovative products, like Perspective II, that help meet the changing needs of advisers and their clients."
    Advisers who are interested in learning more about Perspective II and Jackson National's wholesaling support team should call 800/711-JNLD (5653).

    (1) Source: The Variable Annuity Research & Data Service (VARDS), a unit of Morningstar, Inc. Rankings as of 12/31/04. Calculated net flow estimates are based on the growth in quarterly assets under management net of monthly investment returns.

    (2) The Perspective II Fixed and Variable Annuity is not FDIC/NCUA insured, may lose value, is not Bank/CU guaranteed, is not a deposit and is not insured by any federal agency.

    (3) Restrictions and limitations apply to the lifetime guarantee. If all withdrawals taken in a contract year are greater than the Guaranteed Annual Withdrawal Amount (GAWA), or the minimum required distribution for that contract only on certain contracts utilizing LifeGuard 5, the lifetime guarantee is null and void. Withdrawals in excess of GAWA also reduce the LifeGuard benefit. If elected at issue, this means you may not receive your original investment back.

    About JNL

    With more than $61 billion in assets (GAAP)(4), Jackson National(R) is an industry leader in the areas of fixed, fixed index and variable annuities. The company markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, financial institutions and independent insurance agents. JNL's subsidiary, Jackson National Life Insurance Company of New York(SM), similarly markets products in the state of New York. Through its affiliates and subsidiaries, JNL also provides asset management and retail brokerage services. For more information, visit www.jnl.com.

    (4) As of 12/31/04. JNL also has more than $53 billion (GAAP) in policy liabilities set aside primarily to pay future policyowner benefits.

    Before investing in variable products, investors should carefully consider the investment objectives, risks, charges and expenses of the variable product and its underlying investment options. The current contract prospectus and underlying fund prospectuses, which are contained in the same document, provide this and other important information. Please contact your representative or the Company to obtain the prospectuses. Please read the prospectuses carefully before investing or sending money.
    The Perspective II Fixed and Variable Annuity (VA250. Product and/or features may not be available in all states and state variations may apply) is issued by Jackson National Life Insurance Company, Lansing, MI, and distributed by Jackson National Life Distributors, Inc., member NASD. This product has restrictions and limitations including withdrawal charges, recapture charges and excess interest adjustments. Please contact the company for more information.
    Variable annuities involve investment risks and may lose value. The long-term advantage of the benefit options will vary with the performance of the variable investment options you select and the length of time you own your annuity. Under certain market conditions, the cost of the options may exceed the actual benefit. All guarantees are backed by the claims-paying ability of Jackson National Life Insurance Company and do not apply to the principal amount or investment performance of the variable annuity or its underlying investments. The value of the variable annuity fluctuates with that of the underlying portfolios. Please remember that a JNL variable annuity is intended to be a long-term retirement vehicle. An annuity's earnings are taxable as ordinary income when withdrawn and, if taken before age 59 1/2, may be subject to a 10% federal tax penalty.
    The following cautionary statement is included to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for any forward-looking statements made by, or on behalf of, the Company. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. However, as with any projection or forecast, forward-looking statements are inherently susceptible to a number of risks and uncertainties and actual results and events could differ materially from those currently being anticipated as reflected in such forward-looking statements. There can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished.

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CONTACT: Jackson National Life Insurance Company Thomas M. Kelleher, 800-565-9044, ext. 2477 Fax: 517-367-4710 thomas.kelleher@jnli.com

KEYWORD: MICHIGAN INDUSTRY KEYWORD: INSURANCE BANKING SOURCE: Jackson National Life Insurance Company

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