Jim Beam(R) Bourbon and Southern Wine & Spirits of New York Partner to Support Scholarship Fund

Jim Beam(R), the world's number one selling bourbon, and SouthernWine & Spirits (SWS) of New York, a wholesale wine and spiritsdistributor, proudly announce their support of the Terry FarrellFirefighters Scholarship Fund. In honor of this worldwide charitywhich provides much needed financial aid to the sons and daughters ofNew York firefighters, Jim Beam(R) bourbon has created a limitedquantity of special label 1-liter bottles. SWS will donate $1 fromevery case of the limited edition bottles sold to retailers in NewYork to benefit the fund. These special label bottles will beavailable in on- and off-premise retail locations in the New Yorkmetro area beginning in August for a limited time only. Furtherextending its support, SWS will also donate $1 to the scholarship fundfrom every case of Jim Beam(R) White Label 4-Year-Old Bourbon Whiskey,Jim Beam Black(R) Label 8-Year-Old Bourbon Whiskey and Jim Beam'sChoice(R) Bourbon Whiskey sold to retailers in New York during 2006,up to a maximum contribution of $30,000.

An event is planned to kick-off this partnership on the morning ofJuly 7 in Hicksville, NY. SWS representatives will make a presentationto the brothers of Terry Farrell, a fallen firefighter who along with342 of his rescue coworkers was a victim of the terrorist attacks ofSeptember 11, 2001 and for which the scholarship fund was named. Thescholarship is open to a child or children of an active duty, retired,disabled or deceased firefighter who is, or has served in the FireDepartment of New York (FDNY) or a volunteer department.

"We are honored to donate proceeds from the sale of these limitededition Jim Beam bottles and from the sale of Jim Beam(R) White, JimBeam Black(R), and Jim Beam's Choice(R) bourbon to help raiseawareness and provide an opportunity for the children of those whoserve or have served the FDNY," stated Larry Romer, SWS.

"We are proud to support the efforts of SWS to raise funds forthis outstanding organization through the production of limitededition special label Jim Beam bottles," stated David Racicot, BeamGlobal Spirits & Wine. "Firefighters are true examples of everydayheroes who embody the essence of Jim Beam, 'The Stuff Inside MattersMost.'"

While keeping with the current look and feel of the traditionalJim Beam(R) label, special edition labels were created for thisfundraising effort. In place of the Jim Beam logo on the face of thebottle is a fire hat bearing the number 343, signifying the number offirefighters in Terry Farrell's squad who were killed on September 11,2001. Additionally, the side of the bottle provides details on thesponsorship along with the website address for the fund,www.terryfarellfund.org, which urges consumers to visit the site tomake a donation or to learn more.

"The scholarship fund is a true testament to the memory of TerryFarrell, a proud, dedicated and highly motivated firefighter. Assupporters of our organization for the past three years, we arethankful for all of the donations made by SWS. We appreciate theincreased awareness that was created this year through the addedsupport of Jim Beam and the special label commemorative bottles,"stated Brian Farrell, Terry Farrell Fund president.

*Hi-resolution images of the limited edition labels available uponrequest

About Beam Global Spirits & Wine

Beam Global Spirits & Wine, Inc. is the fourth largest spiritscompany in the world. With nine of the world's top-100 premium spiritsin its portfolio, the company's brands hold global and nationalleadership positions in key categories, including Jim Beam(R) bourbon;Canadian Club(R) Canadian whisky; Courvoisier(R) cognac; Laphroaig(R)Scotch; Sauza(R) tequila; Larios(R) gin; Whisky DYC(R); Teacher's(R)Scotch; and DeKuyper(R) cordials. The portfolio also includes Maker'sMark(R) bourbon, Knob Creek(R) bourbon and The Small Batch BourbonCollection(R), and Starbucks(TM) Liqueurs. Beam Wine Estates is atop-five super-premium wine company in the U.S., featuring Clos duBois(R), the number two super-premium U.S. wine brand, and theaward-winning Geyser Peak(R) wine. Beam Global Spirits & Wine, Inc. ispart of Fortune Brands, Inc. (NYSE:FO), a $7 billion leading consumerbrands company. For more information on Beam Global Spirits & Wine andthe company's sales and distribution partners, please visitwww.beamglobal.com.

Jim Beam(R) Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.

(C) 2006 James B. Beam Distilling Co., Clermont, KY