04.08.2008 12:00:00

Jennie-O Turkey Store Launches Redesigned Web Site

Jennie-O Turkey Store, Inc., one of the largest turkey processors and marketers in the world, today announced the launch of its redesigned Web site—www.jennieo.com. The site features several new sections as well as product nutrition information. "The site was redesigned to provide consumers a better way to interact with our products and learn more about the benefits of eating turkey,” said Michael D. Tolbert, president, Jennie-O Turkey Store. "The new site features a contemporary design and a new healthy living section, which more closely align with the interests of our consumers.” A feature designed to help Jennie-O Turkey Store consumers shop faster is the addition of icons identifying products that are gluten free as well as if the product is frozen, refrigerated or a deli item. There is also an icon identifying convenient products. The site also features an improved search function and a more robust recipe section, which allows users to rate recipes, and e-mail and share recipes. A ‘how-to’ section also brings users cooking and technique videos, stress-free meal tips and meal planning tips. To check out the redesigned Web site and watch the company’s viral ads, go to www.jennieo.com. About Jennie-O Turkey Store Jennie-O Turkey Store, Inc., based in Willmar, Minn., is a wholly-owned subsidiary of Hormel Foods Corporation (NYSE:HRL) and one of the largest turkey processors and marketers in the world. Jennie-O Foods, Inc., acquired by Hormel Foods in 1986, was united with The Turkey Store Company in 2001 to create the industry-leading processor and marketer of traditional and value-added turkey products for the retail, foodservice and deli markets. Offering an array of high quality fresh, frozen, refrigerated and deli turkey products, Jennie-O Turkey Store produces more than 1,300 items, distributing its products throughout the United States and 26 countries. With corporate offices in Willmar, Jennie-O Turkey Store currently employs 7,000 people throughout the United States. For additional information, visit the Jennie-O Turkey Store Web site at www.jennieo.com.

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