JD.com Commits £2 Bln To Bring UK Products To Chinese Consumers

(RTTNews) - JD.com (JD), China's largest retailer, announced plans to sell 2 billion pounds of UK goods to Chinese consumers in the next 2-3 years.

The agreement signed today between JD.com and the British Government's Department of International Trade (DIT), is focused on making it easier for British companies to access the China market via JD.

JD will launch special campaigns for seasonal products and undertake other activities to give brands more opportunities to reach Chinese consumers. JD will kick off with a 24-hour "Celebrate Britain" sales promotion for UK products this April to introduce the "Best of Britain" to Chinese customers.