James Walker Joins Hasbro as Vice President Brand Licensing, Europe

Hasbro, Inc. (NYSE:HAS) today named James Walker as the Company's Vice President Brand Licensing, Europe (EU). Mr. Walker will lead the Company's EMEA licensing initiatives, building on the success Hasbro has enjoyed in recent years through a strategy of re-inventing, re-imagining and re-igniting its key brands, and aligning its brands with the world's premier companies and licensees. He will be based at Hasbro's Stockley Park offices and will report directly to Simon Waters, Hasbro's Senior Vice President of Global Licensing.

Mr. Walker joins Hasbro from The Walt Disney Company, where he most recently held the position of European Infant Director and was also the UK Home Director and member of the Signature Europe and Emerging Markets lifestyle brand team.

"James’ experience in licensing, coupled with his depth and breadth of understanding of product and brand-building will allow us to continue to expand our licensing business long term," said Waters. "Working closely with our European management team, we are confident that he will successfully drive the planning and development of our key global brands and fully leverage licensing opportunities within the region. We are delighted to have James on the senior team."

Prior to Disney, Mr Walker’s career was in buying and merchandise management for large UK based retail chains, including BHS and Marks & Spencer.

Hasbro, Inc. (NYSE:HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.