Jack in the Box Restaurants Introduce Blueberries 'n' Cream Shake

    Business Editors/Food/Beverage Writers

    SAN DIEGO--(BUSINESS WIRE)--April 25, 2005--The blueberry is truly unique -- it's one of the few naturally blue foods and one of only a handful of fruits native to North America. Even with this impressive pedigree, the humble blueberry often plays secondary berry to the more popular and ubiquitous strawberry. But not anymore. This spring, the delicious blueberry is taking center stage in Jack in the Box(R) restaurants' newest ice-cream confection -- the Blueberries 'n' Cream Shake.
    Made with a blend of real vanilla ice cream and the sweet flavor of blueberries, Jack's new Blueberries 'n' Cream Shake is the latest addition to the quick-serve chain's signature line of real ice cream shakes, which includes the Chocolate Malted Crunch and Oreo Cookie.
    "Consumer interest in blueberries has skyrocketed in recent years," said Michelle Vespa, director of menu marketing and innovation. "Blueberries have an enticing, sophisticated flavor that's not often seen in the quick-serve arena. And when you combine that unique taste with our real vanilla ice cream, it makes for an incredibly rich and satisfying treat."
    Jack's new Blueberries 'n' Cream Shake is available for a limited time at the suggested prices, excluding tax, of $1.99 (small), $2.29 (medium) and $3.29 (large) at all participating Jack in the Box restaurants.
    Jack in the Box Inc. (NYSE:JBX) is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,000 restaurants in 17 states. Through a wholly owned subsidiary, the company also operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with approximately 200 restaurants in 31 states. Based in San Diego, Jack in the Box Inc. has nearly 45,000 employees. For more information, visit www.jackinthebox.com.

--30--MTB/la*

CONTACT: Jack in the Box Inc. Kathleen Finn, 858-571-2301 Manager, Corporate Communications kathleen.finn@jackinthebox.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD RESTAURANTS FOODS/BEVERAGES RETAIL PRODUCT SOURCE: Jack in the Box Inc.

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