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04.10.2007 17:57:00

IZOD Center to Be New Name of Meadowlands Arena

Phillips-Van Heusen Corporation (NYSE: PVH) announced today that it has been awarded the naming rights to the sports, concert and family entertainment facility currently known as Continental Airlines Arena. The Arena, which will be renamed "IZOD Center,” is located in East Rutherford, New Jersey and is operated by the New Jersey Sports & Exposition Authority (NJSEA). The NJSEA, together with its designated agent, Nets Sports and Entertainment, LLC, oversaw the bidding process that resulted in the award of the rights to PVH. The IZOD Center will make its official debut on the night of October 31, 2007, when the Nets open their 2007-2008 season against the Chicago Bulls. In addition to being home to the NBA's Nets, the soon-to-be IZOD Center hosts hundreds of different events. It is considered one of the top concert venues in the country, with Bruce Springsteen being a frequent performer. Other artists that have performed at the Arena include Billy Joel, Elton John, Madonna, U2, Celine Dion, Eric Clapton, Bon Jovi, and Eminem. Van Halen, which is on a national concert tour throughout the U.S. and Canada with its original lead singer David Lee Roth for the first time in 22 years, will be the first to perform at the re-named arena. The Arena is also a premier venue for family shows, including Disney on Ice, Harlem Globetrotters, Sesame Street Live, Champions On Ice and the Ringling Bros. and Barnum & Bailey Circus, as well as the site of numerous corporate events. PVH is a New York Stock Exchange-listed public company with a history dating back to 1881. Its executive headquarters is located in New York City and its administrative and operational headquarters is located in Bridgewater, New Jersey. PVH employs approximately 1,000 people in New Jersey and over 11,000 worldwide. The company is an active corporate citizen of the State of New Jersey, being involved in charitable programs including the Somerset County United Way, numerous independent initiatives, such as The Resource Center for Women and Their Families, and Special Olympics, and many other New Jersey-based initiatives. It is also involved with State of New Jersey and Federal agencies and private not-for-profit entities in the Save Ellis Island campaign. IZOD is a sport-inspired lifestyle brand with global reach and appeal among a broad base of consumers. The brand is seen in a full complement of national broadcast, print, outdoor media and cinema campaigns and in a broad array of marketing initiatives conceived and produced by the in-house PVH Marketing and Advertising Group. These efforts include sponsorships of the New Jersey Nets, the New York Mets, The Golf Club at Chelsea Piers and the lifeguard corps for Los Angeles County, Miami Beach and the Walt Disney World resorts and water parks. The PVH Marketing and Advertising Group will be called upon to create signage and other visual presentations, advertising and other marketing initiatives to refresh the appearance of the facility and generate greater awareness of its events. Arena staff will also be outfitted in event-appropriate IZOD brand apparel specially logoed for the Arena. "We look forward to our new partnership with PVH,” said NJSEA Chairman Carl Goldberg. "It is a strong, financially stable company that offers, through IZOD, a brand that appeals to the broad range of consumers we want to attract to the IZOD Center. PVH’s in-house marketing and advertising team demonstrated through its IZOD advertising campaigns and its vision for the IZOD Center that it understood how to best promote the building and its array of events and the team’s ability to carry out that vision.” "We are extremely excited to have secured the naming rights opportunity to the Meadowlands Arena and are committed to enhancing its visibility and prestige locally and nationally as a premier sports, concert and family-entertainment venue,” said Allen Sirkin, President and Chief Operating Officer of PVH. "We are thrilled to have this opportunity in our own backyard and believe our IZOD brand is the perfect brand to promote the Arena and its programming. We thank the NJSEA, Nets Sports and Entertainment, and the Governor’s Office for having the faith in us, our brand and our marketing team, as well as our vision for the IZOD Center, to carry the building through its next stage of history.” "PVH demonstrated to the NJSEA an impressive activation platform to help refresh and rebrand the Arena and we believe both the IZOD brand and the IZOD Center will greatly benefit from the building’s close proximity to the fashion capital of the world and the planned Xanadu development,” said Brett Yormark, President and CEO, Nets Sports and Entertainment, LLC. About IZOD and Phillips-Van Heusen Corporation IZOD is one of the country’s best-known and best-selling apparel brands. IZOD is known for its sports-inspired, clean designs and colorful product lines, including apparel and accessories for men, women, and children, as well as soft home goods. IZOD products are sold in over 6,000 retail venues, including department, specialty and company-owned stores, worldwide. Visit izod.com Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, and Perry Ellis Portfolio. Visit pvh.com

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