04.10.2007 17:57:00
|
IZOD Center to Be New Name of Meadowlands Arena
Phillips-Van Heusen Corporation (NYSE: PVH) announced today that it has
been awarded the naming rights to the sports, concert and family
entertainment facility currently known as Continental Airlines Arena.
The Arena, which will be renamed "IZOD Center,”
is located in East Rutherford, New Jersey and is operated by the New
Jersey Sports & Exposition Authority (NJSEA).
The NJSEA, together with its designated agent, Nets Sports and
Entertainment, LLC, oversaw the bidding process that resulted in the
award of the rights to PVH. The IZOD Center will make its official debut
on the night of October 31, 2007, when the Nets open their 2007-2008
season against the Chicago Bulls.
In addition to being home to the NBA's Nets, the soon-to-be IZOD Center
hosts hundreds of different events. It is considered one of the top
concert venues in the country, with Bruce Springsteen being a frequent
performer. Other artists that have performed at the Arena include Billy
Joel, Elton John, Madonna, U2, Celine Dion, Eric Clapton, Bon Jovi, and
Eminem. Van Halen, which is on a national concert tour throughout the
U.S. and Canada with its original lead singer David Lee Roth for the
first time in 22 years, will be the first to perform at the re-named
arena. The Arena is also a premier venue for family shows, including
Disney on Ice, Harlem Globetrotters, Sesame Street Live, Champions On
Ice and the Ringling Bros. and Barnum & Bailey Circus, as well as the
site of numerous corporate events.
PVH is a New York Stock Exchange-listed public company with a history
dating back to 1881. Its executive headquarters is located in New York
City and its administrative and operational headquarters is located in
Bridgewater, New Jersey. PVH employs approximately 1,000 people in New
Jersey and over 11,000 worldwide. The company is an active corporate
citizen of the State of New Jersey, being involved in charitable
programs including the Somerset County United Way, numerous independent
initiatives, such as The Resource Center for Women and Their Families,
and Special Olympics, and many other New Jersey-based initiatives. It is
also involved with State of New Jersey and Federal agencies and private
not-for-profit entities in the Save Ellis Island campaign.
IZOD is a sport-inspired lifestyle brand with global reach and appeal
among a broad base of consumers. The brand is seen in a full complement
of national broadcast, print, outdoor media and cinema campaigns and in
a broad array of marketing initiatives conceived and produced by the
in-house PVH Marketing and Advertising Group. These efforts include
sponsorships of the New Jersey Nets, the New York Mets, The Golf Club at
Chelsea Piers and the lifeguard corps for Los Angeles County, Miami
Beach and the Walt Disney World resorts and water parks.
The PVH Marketing and Advertising Group will be called upon to create
signage and other visual presentations, advertising and other marketing
initiatives to refresh the appearance of the facility and generate
greater awareness of its events. Arena staff will also be outfitted in
event-appropriate IZOD brand apparel specially logoed for the Arena.
"We look forward to our new partnership with
PVH,” said NJSEA Chairman Carl Goldberg. "It
is a strong, financially stable company that offers, through IZOD, a
brand that appeals to the broad range of consumers we want to attract to
the IZOD Center. PVH’s in-house marketing and
advertising team demonstrated through its IZOD advertising campaigns and
its vision for the IZOD Center that it understood how to best promote
the building and its array of events and the team’s
ability to carry out that vision.” "We are extremely excited to have secured the
naming rights opportunity to the Meadowlands Arena and are committed to
enhancing its visibility and prestige locally and nationally as a
premier sports, concert and family-entertainment venue,”
said Allen Sirkin, President and Chief Operating Officer of PVH. "We
are thrilled to have this opportunity in our own backyard and believe
our IZOD brand is the perfect brand to promote the Arena and its
programming. We thank the NJSEA, Nets Sports and Entertainment, and the
Governor’s Office for having the faith in us,
our brand and our marketing team, as well as our vision for the IZOD
Center, to carry the building through its next stage of history.” "PVH demonstrated to the NJSEA an impressive
activation platform to help refresh and rebrand the Arena and we believe
both the IZOD brand and the IZOD Center will greatly benefit from the
building’s close proximity to the fashion
capital of the world and the planned Xanadu development,”
said Brett Yormark, President and CEO, Nets Sports and Entertainment,
LLC.
About IZOD and Phillips-Van Heusen Corporation IZOD is one of the country’s best-known
and best-selling apparel brands. IZOD is known for its
sports-inspired, clean designs and colorful product lines, including
apparel and accessories for men, women, and children, as well as soft
home goods. IZOD products are sold in over 6,000 retail venues,
including department, specialty and company-owned stores, worldwide.
Visit izod.com Phillips-Van Heusen Corporation is one of the world's largest apparel
companies. It owns and markets the Calvin Klein brand worldwide. It is
the world's largest shirt and neckwear company and markets a variety of
goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass
and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene,
Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole
Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean
John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud,
Tommy Hilfiger, and Perry Ellis Portfolio. Visit pvh.com
Der finanzen.at Ratgeber für Aktien!
Wenn Sie mehr über das Thema Aktien erfahren wollen, finden Sie in unserem Ratgeber viele interessante Artikel dazu!
Jetzt informieren!
Wenn Sie mehr über das Thema Aktien erfahren wollen, finden Sie in unserem Ratgeber viele interessante Artikel dazu!
Jetzt informieren!
JETZT DEVISEN-CFDS MIT BIS ZU HEBEL 30 HANDELN
Handeln Sie Devisen-CFDs mit kleinen Spreads. Mit nur 100 € können Sie mit der Wirkung von 3.000 Euro Kapital handeln.
82% der Kleinanlegerkonten verlieren Geld beim CFD-Handel mit diesem Anbieter. Sie sollten überlegen, ob Sie es sich leisten können, das hohe Risiko einzugehen, Ihr Geld zu verlieren.
Nachrichten zu PVH Corp.mehr Nachrichten
19.11.24 |
Erste Schätzungen: PVH gibt Ergebnis zum abgelaufenen Quartal bekannt (finanzen.net) | |
26.08.24 |
Ausblick: PVH stellt das Zahlenwerk zum vergangenen Quartal vor (finanzen.net) | |
03.06.24 |
Ausblick: PVH legt Quartalsergebnis vor (finanzen.net) |
Analysen zu PVH Corp.mehr Analysen
Aktien in diesem Artikel
PVH Corp. | 102,55 | 1,38% |
Indizes in diesem Artikel
S&P 600 SmallCap | 935,46 | -0,94% |