It's Beginning To Look A Lot Like National Taco Day; Taco Bell® Kicks Off Taco Season

IRVINE, Calif., Sept. 21, 2017 /PRNewswire/ -- For taco fans around the world, now is the most wonderful time of the year. This year Taco Bell is taking National Taco Day on October 4^th and making it a season-long celebration of the holiday it truly is. Complete with its very own animated holiday special, an exclusive feast at the Taco Bell Test Kitchen and a National Taco Day Gift Set that anyone can give or receive, the season of tacos begins today.

"With calendars now awash in every manner of 'hashtag holiday,' we know that National Taco Day stands apart, and we want to help our fans embrace the true holiday spirit with an array of new traditions," said Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp. "At this time I want to personally wish our fans a hearty 'Seasoned Beefings,' and a very happy National Taco Day to all."

Echoing the classic holiday animated specials that define holiday tradition, Taco Bell will ring in taco season with the premiere of "Glen and The Magic Taco" on September 25^th as the countdown to National Taco Day continues. The loveable animated digital short will feature beloved characters, including Chef Glen, inspired by Taco Bell's founder Glen Bell, and will tell the story of National Taco Day's origin according to Taco Bell.

A holiday isn't complete without a gathering with friends and family, which is why on National Taco Day Taco Bell will host fans for an exclusive dinner at the home of taco innovation – Taco Bell's Test Kitchen. Fans will have the chance to score a seat via OpenTable for a dinner on October 4^th in the top-secret test kitchen where revolutionary food creations like the Doritos Locos Tacos and Quesalupa were dreamed up. The dining experience will celebrate the iconic taco with a 5-course menu created and plated by Taco Bell's top chefs and innovators.  

For the taco lover who has everything, there is really only one gift sure to be on everyone's list for National Taco Day. Taco Bell will be offering a National Taco Day Gift Set in participating restaurants on October 4^th only, equipped with customers' four classic Taco Bell tacos for five dollars: Nacho Cheese, Cool Ranch, and Fiery Doritos Locos Tacos and, of course, the iconic Crunchy Taco, all "gift wrapped" in a limited edition wrapper and specially boxed.

To join in on the countdown toward National Taco Day – and for more on reservations for Taco Bell's Test Kitchen – fans are invited to tune into Taco Bell's Facebook on September 25^th and check out Ta.co/Day for additional ways to celebrate.

About Taco Bell Corp.
For information about Taco Bell, visit www.TacoBell.com/News or find us on social media. Like: Facebook.com/tacobell -- Follow: @TacoBell (Twitter), tacobell (Instagram) and tacobell (Snapchat) -- Subscribe: YouTube.com/tacobell – Explore: ta.co

About OpenTable
OpenTable, part of The Priceline Group (NASDAQ: PCLN), is the world's leading provider of online restaurant reservations, seating more than 23 million diners per month via online reservations across more than 43,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back. The OpenTable service enables diners to see which restaurants have available tables, select a restaurant based on verified diner reviews, menus, and other helpful information, and easily book a reservation. In addition to the company's website and mobile apps, OpenTable powers online reservations for nearly 600 partners, including many of the Internet's most popular global and local brands. For restaurants, the OpenTable hospitality solutions enable them to manage their reservation book, streamline their operations, and enhance their service levels. Since its inception in 1998, OpenTable has seated over 1.4 billion diners around the world via online reservations. OpenTable is headquartered in San Francisco and has bookable restaurants in more than 20 countries, including Australia, Canada, Germany, Ireland, Japan, Mexico, the Netherlands, United Kingdom and the United States.Restaurants are  available for reservations in Dutch, English, French, German, Japanese, and Spanish languages.

OpenTable, OpenTable.com, OpenTable logos, and other service names are the trademarks of OpenTable, Inc. and/or its affiliates.

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SOURCE Taco Bell Corp.