18.05.2005 00:00:00
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Interchange Subsidiary Expands Local-Search Site
The svaret.se site, which was launched in February 2005, deliversfast, relevant local-search results to Internet users throughoutSweden, Denmark and Norway.
Svaret.se includes over 633,000 local business listings andprovides an intuitive search service and efficient indexingtechnology. Powered by Inspire's clustered local-search technology,svaret.se also incorporates BBL's existing mapping service into thesite in an effort to provide additional services and functionality tosite visitors and advertisers.
"We believe svaret.se is at the cutting edge of local search andnew online advertising offerings," said Antony Waldorf, generalmanager for Inspire Infrastructure. "With their new advertiserproposition, we believe they are well positioned to compete with theleading Yellow Pages sites in the region, as well as the broadermarketplace for online advertising."
Svaret.se is now also offering free advertising for localbusinesses in Sweden. The free advertising service allows businessesto provide comprehensive information about their business that isfully searchable on the svaret.se site. Svaret.se is the firstdirectory site in Sweden to offer this free listing service.
Business Brand Locator supplies business directory services toleading Swedish sites such as MSN Sweden (www.msn.se), Dagens Industriand Expressen, which are some of the most visited sites in Sweden.
"We are looking forward to the continued growth and development ofthe svaret.se site and brand with these new functions and services,which will strengthen our market position," said Jon Martinsen CEOBusiness Brand Locator AB. "This would not be possible withoutInterchange's technology."
About Interchange
Interchange Corporation (Nasdaq:INCX) utilizes proprietary searchtechnologies to enable consumers to find and connect with businessesin seven countries and five languages. The company serves local andnational U.S. Internet search markets with its ePilot(TM) searchservice and Local Direct(TM) search and advertising platform, and thewireless U.S. local-search market with its recently released SMSLOCAL(TM) service (beta). Interchange's European subsidiary, InspireInfrastructure, serves various European Internet, wireless andoperator assisted local-search markets. Interchange generates revenuesprincipally from paid-search advertising. Interchange specializes inlocal-search and recently acquired the Local.com domain name in orderto develop a worldwide local-search destination site. The companyplans to unite its various Internet and wireless local-searchtechnologies under the Local.com brand, which is expected to belaunched in the second half of 2005.
The company is currently headquartered in Laguna Hills, Calif.,with European offices in Stockholm, Madrid and London. For moreinformation on Interchange, please visit: www.interchangeusa.com.
About Business Brand Locator AB
Business Brand Locator (BBL) AB employs a sales force of 55 inStockholm, Gothenburg and Nassjo that sell a wide range of onlineadvertising packages to Sweden's local business sector. Business BrandLocator AB, with its main office in Gothenburg, is also the owner ofthe company Business4u AB, who is selling the group's services andproducts. SVARET.SE will be launched throughout all of theScandinavian markets later this year.
In addition to svaret.se, BBL also works as an informationsupplier that develops and advertises a business directory thatincludes mapping services. The directory is publicized at several ofSweden's largest Internet sites through the companies' partnershipswith Microsoft, Dagens Industri, Expressen, GT and Kvallsposten.Business Brand Locator's is owned by Knut Axel Ugland Holding AS, aNorwegian company.
Forward-Looking Statements: All statements other than statementsof historical fact included in this document regarding our anticipatedfinancial position, business strategy and plans and objectives of ourmanagement for future operations, are forward-looking statements. Whenused in this report, words such as "anticipate," "believe,""estimate," "plans," "expect," "intend" and similar expressions, asthey relate to Interchange or our management, identify forward-lookingstatements. Any forward-looking statements are based on the beliefs ofour management as well as assumptions made by and informationcurrently available to our management. Actual results could differmaterially from those contemplated by the forward-looking statementsas a result of certain factors, including, but not limited to, ourability to re-launch the Local.com domain and incorporate ourlocal-search technologies, market the Local.com domain as adestination for consumers seeking local-search results, grow ourbusiness by enhancing our local-search services, expand our Advertiserand Distribution Networks, expand internationally, integrate theoperations and effectively utilize the technology of Inspire, aSwedish Internet and wireless local-search technology company, whichwe recently acquired, integrate the operations and effectively utilizethe technology of Inspire, develop our products and sales, marketing,finance and administrative functions and successfully integrate ourexpanded infrastructure, as well as our dependence on majoradvertisers, competitive factors and pricing pressures, changes inlegal and regulatory requirements, and general economic conditions.Any forward-looking statements reflect our current views with respectto future events and are subject to these and other risks,uncertainties and assumptions relating to our operations, results ofoperations, growth strategy and liquidity. All subsequent written andoral forward-looking statements attributable to us or persons actingon our behalf are expressly qualified in their entirety by thisparagraph.
Our Annual Report on Form 10-KSB, subsequent Quarterly Reports onForm 10-QSB, recent Current Reports on Form 8-K, and other Securitiesand Exchange Commission filings discuss the foregoing risks as well asother important risk factors that could contribute to such differencesor otherwise affect our business, results of operations and financialcondition. The forward-looking statements in this release speak onlyas if the date they are made. We undertake no obligation to revise orupdate publicly any forward-looking statement for any reason.
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