Interchange Provides Local-Search Solution to BDLocal.com

    Business Editors/High-Tech Editors

    LAGUNA HILLS, Calif.--(BUSINESS WIRE)--March 30, 2005--Interchange Corp. (NASDAQ:INCX), a leading provider of local and national paid-search services in the United States and Europe, today announced that it is providing its Local Direct(TM) search and advertising platform to Internet Yellow Pages (IYP) provider, Business Directory Local, www.BDLocal.com.
    The partnership supplies BDLocal.com with enhanced local-search functionality including the ability for consumers to conduct natural language searches using Interchange's Keyword DNA(TM) technology. The Local Direct platform increases the quantity and quality of search results by enabling advertiser listings to appear in response to a wide variety of local-search queries. Using Local Direct's Assured Response module, BDLocal.com site visitors have the ability to access more than 10 million local business listings using billions of keyword combinations.
    "Interchange's local-search technology provides consumers who visit our site with the ability to receive more relevant search results," said Ray Bridges, BDLocal Inc. COO. "We believe that the number of consumers looking for businesses online is growing at a rapid rate and that Interchange's solution makes the search for local businesses and their services online more efficient for consumers and more focused for advertisers."
    BDLocal is also utilizing Interchange's Local Direct AdCenter to provision local advertisers. The Local Direct AdCenter works as an ad serving platform that allows local and directory sites to effectively manage their advertisers' listings. BDLocal.com advertisers also have the option to serve their sponsored listings throughout Interchange's Search Distribution Network, which includes over 290 websites and portals.
    "This transaction combines our advanced local-search technologies with BDLocal's convenient online directory site to create one of the most comprehensive local business directories on the Web today," said Heath Clarke, Interchange CEO. "This in turn creates an opportunity for local businesses of all sizes to advertise and reach consumers online."

    About Interchange

    Interchange Corp. (NASDAQ:INCX) utilizes proprietary search technologies to enable consumers to find and connect with businesses in seven countries and five languages. The company serves local and national U.S. Internet search markets with its ePilot(TM) search service and Local Direct(TM) search and advertising platform, and the wireless U.S. local-search market with its recently released SMS LOCAL(TM) service (beta). Interchange Europe serves various European Internet, wireless and operator-assisted local-search markets. Interchange generates revenues principally from paid-search advertising. Interchange specializes in local-search and recently acquired the Local.com domain name in order to develop a worldwide local-search destination site. The company plans to unite its various Internet and wireless local-search technologies under the Local.com brand, which is expected to be launched in the second half of 2005.
    The company currently has headquarters in Laguna Hills, with European offices in Stockholm, Madrid, and London. For more information on Interchange, please visit: www.interchangeusa.com.

    About BDLocal

    BDLocal Corp. is an Internet Yellow Pages Publisher that provides an affordable and easy-to-use solution, where any size business can create a dynamic Internet presence or a marketing extension of their already established Internet presence. BDLocal's approach is to focus within local communities across the United States through affiliate and city ownership programs in order to create maximum exposure for their advertisers. BDLocal currently lists over 10 million businesses in over 50,000 cities with and without an Internet presence. Learn more about BDLocal's services and view their local-search site at www.BDLocal.com.

    Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to re-launch the Local.com domain and incorporate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, expanding our Advertiser Network, expanding our Distribution Network, and expanding internationally, our ability to integrate the operations and effectively utilize the technology of Inspire, integrate the operations and effectively utilize the technology of Inspire, our plans to develop our products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.
    Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

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CONTACT: Interchange Corp. Cameron Triebwasser (Media), 949-789-5242 Fax: 949-784-0880 ctriebwasser@interchangeusa.com or BPC Financial Marketing John Baldissera (Investors), 800-368-1217

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING CONSUMER/HOUSEHOLD INTERNET E-COMMERCE PRODUCT SOURCE: Interchange Corp.

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