Interchange Powers Local-Search and Directory Network for ivantage

    Business Editors/Internet Writers

    LAGUNA HILLS, Calif.--(BUSINESS WIRE)--April 19, 2005--Interchange Corp. (NASDAQ:INCX), a leading provider of local and national paid-search services in the United States and Europe, announced today that the company is providing its local-search and advertising platform to power a comprehensive network of over 2,000 city-based search and directory sites for online city guide provider ivantage.
    Interchange's advanced local-search platform is expected to enhance the quantity and quality of search results for consumers visiting ivantage's network of sites, shoptropolis, by enabling advertiser listings to appear in response to a wide variety of local-search queries. Interchange's local-search platform provides enhanced local-search functionality including the ability for consumers to conduct natural language searches using the company's Keyword DNA(TM) technology. Interchange's Assured Response module allows consumers to access more than 10 million local business listings using billions of keyword combinations.
    "ivantage provides the consumer with the ability to quickly and easily access businesses in their local communities," said Jim Terry, ivantage founder. "Interchange's local-search technology is proving to be key to a great consumer search experience by providing a wide range of relevant search results for businesses, products, and services at the local level."
    The partnership also allows ivantage's shoptropolis sites to utilize local and national paid-search advertisers from Interchange's Advertiser Network to enhance their paid-search advertising channel. ivantage will feature the sponsored listings of local and national advertisers from Interchange's Advertiser Network in response to searches for local businesses and the services they provide on its site, thereby enabling ivantage to more efficiently monetize their search traffic. In addition, Interchange technology will be used to enhance the overall search experience for consumers searching for local businesses and services on the shoptropolis network by providing access to additional targeted business listings.
    "Our partnership with ivantage is another example of our commitment to the local-search industry and our mission to both simplify and improve the consumer search experience," said Heath Clarke, Interchange CEO. "We intend to continue to serve this market with our proprietary local-search technologies and partnerships with leading industry sites."
    Earlier this year, Interchange acquired the Local.com domain name in order to develop a worldwide local-search destination site that will incorporate a local content and search syndication model. Interchange's current local-search assets, including the Local Direct(TM) search and advertising platform, the company's recently released SMS LOCAL(TM) wireless directory assistance service, and the company's planned WAP-based mobile search service, will be united under the Local.com brand.
    ivantage operates shoptropolis, a comprehensive network of community-based shopping portals. Shoptropolis incorporates over 2,000 city-related sites throughout the U.S. that focus on consumer content and information at the local level. Shoptropolis sites offer convenient ways for consumers to find businesses in their area with easy-to-use tools and navigation.

    About Interchange

    Interchange Corp. (NASDAQ:INCX) utilizes proprietary search technologies to enable consumers to find and connect with businesses in seven countries and five languages. The company serves local and national U.S. Internet search markets with its ePilot(TM) search service and Local Direct(TM) search and advertising platform, and the wireless U.S. local-search market with its recently released SMS LOCAL(TM) service (beta). Interchange Europe serves various European Internet, wireless and operator-assisted local-search markets. Interchange generates revenues principally from paid-search advertising. Interchange specializes in local-search and recently acquired the Local.com domain name in order to develop a worldwide local-search destination site. The company plans to unite its various Internet and wireless local-search technologies under the Local.com brand, which is expected to be launched in the second half of 2005.
    The company currently has headquarters in Laguna Hills, with European offices in Stockholm, Madrid, and London. For more information on Interchange, please visit: www.interchangeusa.com.

    About ivantage

    ivantage is a Local Search and Directory Services provider in communities throughout the U.S. The company's mission is to promote offline retailers and businesses through simple and easy-to-navigate community-based shopping portals, collectively known as shoptropolis. Shoptropolis provides free classifieds, yellow pages, circulars, coupons, and other savings and offers that benefit local shoppers. For retailers, this presents an effective opportunity to advertise and reach local consumers before they shop, in the area where they shop. The shoptropolis network also provides retailers the ability to widely promote their local business online, and gives visitors the opportunity to save time and money through promotional offers.

    Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to re-launch the Local.com domain and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.
    Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

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CONTACT: Interchange Corp. Cameron Triebwasser (Media), 949-789-5242 Fax: 949-784-0880 ctriebwasser@interchangeusa.com or BPC Financial Marketing John Baldissera (Investors), 800-368-1217

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING CONSUMER/HOUSEHOLD RETAIL INTERNET E-COMMERCE PRODUCT SOURCE: Interchange Corp.

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