Interchange Announces Approval for Listing in Mergent Manual and News

    Business Editors/High-Tech Writers

    LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Jan. 18, 2005--Interchange Corp. (NASDAQ:INCX), a leading provider of local and national paid-search services, today announced that the company has been approved by Mergent's editorial board for a listing in Mergent Manuals and News Reports(TM).
    "Our listing in the Mergent Manuals and News Reports(TM) will make Interchange's corporate profile, including descriptive text data as well as news and financial statements, accessible via Mergent's online and print products," said Doug Norman, Interchange CFO. As part of Mergent's listing services, the new description will be highlighted separately on www.mergent.com with an active hyperlink back to Interchange's Web site.
    The Mergent Industrial Manual and News Reports(TM) is a recognized securities manual in 38 states for purposes of Blue Sky Manual Exemption. First published in 1918 and formerly known as Moody's(TM) Manuals and News Reports, the publication was rebranded as Mergent Manuals and News Reports when Mergent Inc. acquired Moody's(TM) Financial Information Services division in 1998. Interchange's listing is intended to aid the brokerage community in making a market for the company's stock. However, it is recommended that brokers confirm with their compliance/legal department concerning "Blue Sky" laws in specific states and other regulatory laws that might affect them.

    About Interchange

    Interchange Corp. (NASDAQ:INCX) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange's Local Direct(TM) search and advertising platform delivers geographically targeted search results to consumers via the Web. Local Direct can be licensed to Web sites and search engines that provide local business information and serve local advertisers. Interchange's new SMS LOCAL(TM) service delivers targeted search results by location to consumers via mobile and wireless devices. Once released from beta, SMS LOCAL will be provided as an addition to the Local Direct platform, thereby providing Local Direct clients with both Internet and nationwide wireless local-search and directory assistance services. Interchange's local-search services are powered by the company's Keyword DNA(TM) technology.
    For more information, visit Interchange's corporate Web site at www.interchangeusa.com.

    About Mergent Inc.

    Mergent Inc. has been collecting and delivering financial information since 1900. For over a century, Mergent has built its reputation as an innovative leader in supplying comprehensive, accurate data, along with easy-to-use information tools based on the latest in technology. Mergent offers databases on key financial, fundamental and descriptive data for over 35,000 global public companies from over 100 countries, and 20,000 U.S. municipal entities, as well as extensive company analysis, corporate bond, unit investment trust, corporate actions, mutual fund and dividend information. Located in New York City and Charlotte, N.C., Mergent maintains a growing number of sales and service offices in the United States, Canada, the United Kingdom, Australia and Japan.

    Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our plans to develop our products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

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CONTACT: Interchange Corp., Laguna Hills Cameron Triebwasser (Media), 949-789-5242 Fax: 949-784-0880 ctriebwasser@interchangeusa.com or BPC Financial Marketing John Baldissera (Investors), 800-368-1217

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING INTERNET E-COMMERCE SOURCE: Interchange Corp.

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