Interchange Acquires Local.com Domain Name, Announces Plans for Destin

    Business Editors/High-Tech Writers

    LAGUNA HILLS, Calif.--(BUSINESS WIRE)--March 7, 2005--Interchange Corporation (Nasdaq:INCX), a leading provider of local and national paid-search services, announced today that it has acquired the Local.com domain. The company plans to develop Local.com into a worldwide local-search brand, focusing initially in the U.S. and Europe.
    The Local.com brand will be marketed to consumers as a local-search destination site, and will incorporate a local content and search syndication model. Interchange's current local-search assets, including the Local Direct(TM) search and advertising platform, the company's recently released SMS LOCAL(TM) wireless directory assistance service and the company's planned WAP-based mobile search service, will be united under the Local.com brand.
    "We think consumers need access to better local-search services on the Internet and on the go, and we believe we can meet those needs with one brand -- Local.com," said Heath Clarke, Interchange CEO. "Local.com represents an existing source of direct local-search traffic, and we intend to develop this site into a natural destination for consumers searching for local businesses, products or services. In conjunction with the planned WAP and recently released SMS LOCAL search services, Local.com will be available to consumers anytime, anywhere."
    Local.com will utilize Interchange's Keyword DNA(TM) local-search technology and new search technologies from the recently completed acquisition of Inspire Infrastructure. The Local.com domain acquisition and planned destination site represent four of the company's previously discussed five-point growth strategy -- enhanced local-search services, expanded Advertiser Network, expanded Distribution Network and international expansion.
    The company paid $700,000 for the domain name. The Local.com site will be re-launched in the second half of 2005.

    About Interchange

    Interchange Corporation (Nasdaq:INCX) utilizes proprietary search technologies to enable consumers to find and connect with businesses in seven countries and five languages. The company serves local and national U.S. Internet search markets with its ePilot(TM) search service and Local Direct(TM) search and advertising platform, and the wireless U.S. local-search market with its recently released SMS LOCAL(TM) service (beta). Interchange Europe serves various European Internet, wireless and operator assisted local-search markets. Interchange generates revenues from paid-search advertising and from the licensing of its Keyword DNA(TM) and clustered search technologies. Interchange specializes in local-search and recently acquired the Local.com domain name in order to develop a worldwide local-search destination site. The company plans to unite its various Internet and wireless local-search technologies under the Local.com brand, which is expected to be launched in the second half of 2005.
    The company is headquartered in Laguna Hills, Calif., with European offices in Stockholm, Madrid and London. For more information on Interchange, please visit: www.interchangeusa.com.

    Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to re-launch the Local.com domain and incorporate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, expanding our Advertiser Network, expanding our Distribution Network, and expanding internationally, our ability to integrate the operations and effectively utilize the technology of Inspire, integrate the operations and effectively utilize the technology of Inspire, our plans to develop our products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.
    Our Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

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CONTACT: Interchange Corporation Cameron Triebwasser (Media), 949-789-5242 ctriebwasser@interchangeusa.com Fax: 949-784-0880 or BPC Financial Marketing John Baldissera (Investor Relations), 800-368-1217

KEYWORD: CALIFORNIA INTERNATIONAL EUROPE INDUSTRY KEYWORD: ADVERTISING/MARKETING CONSUMER/HOUSEHOLD INTERNET E-COMMERCE PRODUCT MERGERS/ACQ SOURCE: Interchange Corporation

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