Inspire Infrastructure Deploys New Local-Search Site in Sweden

    Business Editors

    LAGUNA HILLS, Calif.--(BUSINESS WIRE)--March 23, 2005--Inspire Infrastructure 2i AB, a subsidiary of Interchange Corp. (NASDAQ:INCX), a leading provider of local and national paid-search services in the United States and Europe, today announced that it has deployed a new Swedish local-search directory site and brand, www.svaret.se, for Business Brand Locator AB.
    The new site was launched in February 2005 and delivers fast, relevant local-search results to Swedish Internet users. Unlike the majority of directory sites in the region, Svaret.se provides an intuitive search service with comparison business listings within the specified location and efficient indexing technology. Powered by Inspire's clustered local-search technology, Svaret.se utilizes unique geo-spatial search algorithms designed to make it easier for consumers to find exactly what they need, where they need it. BBL's existing mapping service is also integrated into the site to provide additional services and functionality to site visitors and advertisers.
    "We share a vision with BBL to provide consumers with the most relevant information available online. Svaret.se represents the fusion of our technology with this vision. Svaret translates to 'Answers' in English and this is what we intend to deliver," said Antony Waldorf, general manager of Inspire Infrastructure 2i AB. "As part of Interchange Corporation, we will strive to provide innovative technologies in the area of local-search to help consumers find and connect with local businesses throughout the U.S. and Europe."
    Business Brand Locator supplies business directory services to leading Swedish sites such as MSN Sweden (www.msn.se), Dagens Industri and Expressen, which are both within the top 5 most visited sites in Sweden. Inspire's technology will be integrated into these sites later this year.
    Business Brand Locator (BBL) AB employs a sales force of 55 in Stockholm, Gothenburg, and Nassjo that sell a wide range of online advertising packages to Sweden's local business sector.

    About Interchange/Inspire Infrastructure

    Interchange Corp. (NASDAQ:INCX) utilizes proprietary search technologies to enable consumers to find and connect with businesses in seven countries and five languages. The company serves local and national U.S. Internet search markets with its ePilot(TM) search service and Local Direct(TM) search and advertising platform, and the wireless U.S. local-search market with its recently released SMS LOCAL(TM) service (beta). Inspire Infrastructure serves various European Internet, wireless and operator-assisted local-search markets. Interchange generates revenues principally from paid-search advertising. Interchange specializes in local-search and recently acquired the Local.com domain name in order to develop a worldwide local-search destination site. The company plans to unite its various Internet and wireless local-search technologies under the Local.com brand, which is expected to be launched in the second half of 2005.
    The company has headquarters in Laguna Hills, Calif., with European offices in Stockholm, Madrid, and London. For more information on Interchange, please visit: www.interchangeusa.com.

    Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to re-launch the Local.com domain and incorporate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, expanding our Advertiser Network, expanding our Distribution Network, and expanding internationally, our ability to integrate the operations and effectively utilize the technology of Inspire, integrate the operations and effectively utilize the technology of Inspire, our plans to develop our products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.
    Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

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CONTACT: Interchange Corp. Cameron Triebwasser (Media), 949-789-5242 Fax: 949-784-0880 ctriebwasser@interchangeusa.com or BPC Financial Marketing John Baldissera (Investors), 800-368-1217

KEYWORD: CALIFORNIA SWEDEN INTERNATIONAL EUROPE INDUSTRY KEYWORD: ADVERTISING/MARKETING INTERNET E-COMMERCE PRODUCT SOURCE: Interchange Corp.

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