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06.04.2005 19:05:00

Inside TV Names Debra Birnbaum Executive Editor; Former NY Post and Us

Inside TV Names Debra Birnbaum Executive Editor; Former NY Post and Us Weekly Editor to Head First-of-its-Kind Weekly Publication Focused on Television Stars and Style


    Business Editors/Entertainment Editors/TV Writers

    NEW YORK--(BUSINESS WIRE)--April 6, 2005--TV Guide Publishing Group today announced that its highly anticipated new weekly publication, Inside TV, has named Debra Birnbaum as executive editor. The first television magazine created exclusively for young women, Inside TV is set to debut on April 21 with TV-centric news, stories, styles and trends. TV Guide Publishing Group is publisher of TV Guide magazine, the country's largest selling weekly magazine.
    A lifestyle editor seasoned in covering breaking news, Ms. Birnbaum has nearly 15 years experience as a writer and editor. Most recently, she served as the features editor for the New York Post, covering pop culture, arts & entertainment, lifestyle and New York City trends. She oversaw special New York Post sections on the Academy Awards, the Tony Awards and the final season of "Friends." Prior to joining the New York Post, Ms. Birnbaum was a senior editor at Us Weekly, George, Redbook, More and New Woman, where she covered a range of beats from news and politics to arts and entertainment, among others. She's also written on those subjects for magazines including InStyle, Hamptons and Newsday.
    In her new role, Ms. Birnbaum will report to recently appointed Editor-in-Chief Steve LeGrice. Ms. Birnbaum and Mr. LeGrice will collaborate to infuse Inside TV with a vibrant editorial perspective. Ms. Birnbaum will oversee seven editors who will directly report to her.
    "Today's younger woman has a different, stronger and more special relationship to TV than ever before, and Debra understands this as well as anybody in the business," said Mr. LeGrice. "She brings experience and enthusiasm, and not only recognizes what makes a good story, but intuitively knows what women are interested in when it comes to TV -- whether it's the shows, stars, styles or something behind the scenes."
    "It's thrilling to launch a type of magazine that hasn't been done before," added Ms. Birnbaum. "I welcome the challenge, and am confident that Inside TV can bring exciting content and an insider's perspective to all of those 18-to-35 year-old women who live and breathe television."
    Ms. Birnbaum graduated with a B.S. in Communications from Cornell University. She resides in New York City.

    About TV Guide magazine

    A division of Gemstar-TV Guide International, TV Guide(R) magazine is the largest-selling weekly publication in the country with a total circulation of 9 million and readership of 26 million. From standard programming and interactive developments in television, to the wildly-popular DVD market and fast-growing video game industry, TV Guide magazine has every corner of the television medium covered. The premiere source for entertainment news and information and TV listings, since its debut on April 3, 1953, TV Guide magazine continues to enable readers to maximize their relationship with television and easily navigate their choices among the recent explosion of programming options and new technology. Additional information about the Company can be found at http://www.gemstartvguide.com.

    About Gemstar-TV Guide

    Gemstar-TV Guide International, Inc. (Nasdaq: GMST) is a leading media and technology company that develops, licenses, markets and distributes technologies, products and services targeted at the television guidance and home entertainment needs of consumers worldwide. The Company's businesses include: television media and publishing properties; interactive program guide services and products; and technology and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.

    Except for historical information contained herein, the matters discussed in this news release contains forward-looking statements that involve risks and uncertainties, including risks and uncertainties related to declines in our magazine business; timely availability and market acceptance of products and services incorporating the Company's technologies and content; our initiatives aimed at increasing advertising revenues at the TV Guide Channel; our investment in new and existing businesses, including our new magazine and our On-Demand network; Limitations on our ability to control certain joint ventures or partnership businesses; the impact of competitive products and pricing; ongoing and potential future litigation; and the other risks detailed from time to time in the Company's SEC reports, including the most recent reports on Forms 10-K, 10-Q and 8-K, each as it may be amended from time to time. The Company assumes no obligation to update these forward-looking statements.

    Note to Editors: Gemstar, TV Guide, TV Guide Channel, and TV Guide Interactive are trademarks or registered trademarks of Gemstar-TV Guide International, Inc. and/or its subsidiaries. The names of other companies and products used herein are for identification purposes only and may be trademarks of their respective owners.

--30--MW/ny*

CONTACT: TV Guide Shira Berk, 212-852-7336 shira.berk@tvguide.com or BNC Doug Piwinski, 310-854-4800 dpiwinski@bncpr.com

KEYWORD: NEW YORK INDUSTRY KEYWORD: PUBLISHING CONSUMER/HOUSEHOLD ENTERTAINMENT TELEVISION/RADIO CABLE MANAGEMENT CHANGES SOURCE: Gemstar-TV Guide International, Inc.

Copyright Business Wire 2005

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