Inside TV Debuts on Newsstands; TV Guide Publishing Creates First U.S.

Inside TV Debuts on Newsstands; TV Guide Publishing Creates First U.S. Television Magazine for Women; Desperate Housewives' Eva Longoria Graces Weekly Magazine's First Cover

    Business Editors/Entertainment Editors

    NEW YORK--(BUSINESS WIRE)--April 21, 2005--TV Guide Publishing Group's highly anticipated new weekly publication, Inside TV(TM), hits newsstands today. Eva Longoria, the most talked about star of the smash hit television series "Desperate Housewives," appears on the magazine's debut cover as part of an Inside TV exclusive interview.
    The first U.S. magazine designed specifically for contemporary women who love television, Inside TV opens the door to inside information about the characters, personalities, behind-the-scenes stories, fashion and trends on the hottest television shows. Unique to Inside TV is a seven-day guide to television which highlights programming favorites by genre and is geared specifically for the female television viewer. Inside TV is priced at $1.99 with an initial rate base of 400,000 and will hit newsstands every Thursday.
    "As the television landscape has evolved, the relationship between women and their TV shows is more personal than ever. More women have discovered shows with characters they can relate to, learn from, laugh at, escape with, and care about," said Steve LeGrice, editor-in-chief, Inside TV. "Inside TV is a fun, smart, accessible magazine that reflects this new way contemporary women are involved with television."
    Mr. LeGrice, Inside TV's editor-in-chief, is the driving force behind the magazine's unique editorial voice and television perspective. He is a veteran of the celebrity magazine genre with more than 30 years experience as an editor and writer in the United States and the United Kingdom. He is also one of the founding editors of In Touch Weekly, which became one of the fastest-growing newsstand magazines in the United States in its first six months.
    Inside TV expands the TV Guide Publishing Group footprint, capitalizing on TV Guide magazine's 50-year history and editorial credibility, while leveraging the increasingly vertical nature of television entertainment to serve discrete segments of the TV audience.
    "Television is the country's number one leisure activity, but there is currently only one magazine in the U.S. dedicated to television - TV Guide. There are multiple television titles in the U.K., France, and Germany, each with much smaller television audiences. Our research shows that there is not only room, but a need for additional TV-focused publications targeting discreet audiences. Inside TV is that magazine for women." said John Loughlin, president, TV Guide Publishing Group. "We believe that Inside TV will function as a wonderful complement to TV Guide magazine's breadth and 25 million reader reach."
    "Americans have an insatiable appetite for celebrity and Inside TV will fill their hunger the way no other magazine currently can. Inside TV has the unprecedented access to celebrities and their shows that allows us to provide readers with real stories, real insight and real entertainment," added Mr. LeGrice.

    Inside TV's regular features will include:

--	"7 Days" - A full color, Monday to Sunday, genre-based program-planning section with capsules of information and fun factoids highlighting the shows women want to watch.
--	"Catching Up With" - News and photos chronicling the activities and whereabouts of television's most beloved stars.
--	"Inside Story" - Examines the facts behind the latest celebrity stories and rumors in the news.
--	"First Look" - News and photos featuring upcoming TV shows and TV movies.
--	"TV Style" - Reveals the stars' favorite makeup and hair products, clothes and accessories.
--	"True Crime" - Interviews with people whose stories were lifted from real-life newspaper headlines by popular TV crime shows such as "Law & Order" and "CSI."
--	"Night & Day" - Illustrates the day-to-evening style transition of the stars featuring the makeup, clothes and accessories they wear.
--	"Classic TV" - Chats with the stars of television's most popular TV shows from yesteryear.
--	"Reality TV" - A look at the latest adventures of the celebrities featured in hit reality TV shows.
--	"TV Home & Style" - Under the guidance of Inside TV contributing editor Carter Oosterhouse, star of "Trading Spaces," viewers learn how to imitate the set designs of their favorite TV shows and how to achieve a similar look in their own homes for a fraction of the cost.

    TV Guide Publishing Launches Nationwide Tour Supporting Inside TV's Debut on Newsstands

    Several national marketing initiatives are being launched to support the debut of Inside TV, including special events, national promotions, and a major digital and viral campaign involving prospective readers directly in excitement of Inside TV. The initiatives include:

    -- National Mall Tour: April 23-May 29 - Inviting fans to take a
    walk "Inside TV," this national promotion provides consumers
    the chance to audition to win a walk-on role on or a
    behind-the-scenes visit to one of television's hottest shows -
    NBC's "Medium," UPN's "Girlfriends," CBS' "Cold Case", "Two
    And A Half Men", or "Veronica Mars." The 18-site national mall
    tour kicks off simultaneously in 11 major markets including
    Chicago, Los Angeles, Miami, Houston, Philadelphia, Dallas,
    New York, San Francisco, Boston and Austin. These auditions
    will be uploaded to www.insidetv.com where consumers can check
    out their performance and email their clip - and others' -- to
    friends and family.

    -- "Girls Night In" Parties - Inside TV is hosting two exclusive
    "Girls Night In" parties in New York and Los Angeles. Guests
    will mingle with television insiders and "behind-the-scenes
    guests" including television producers, costume designers,
    hairstylists, makeup artists, writers, and notable television
    personalities who will discuss their roles on television shows
    such as The O.C., Will & Grace, The View, MTV, Sopranos, Lost,
    etc.

    -- InsideTV.com Online Launch and "Cast Your Character
    Sweepstakes" - "If you could star in your own show, who would
    you be?" Inside TV gives readers the opportunity to answer
    that question with "Cast Your Character," an online contest
    that creates a television fan community in cyberspace. The
    grand prize is a trip to Hollywood with three friends to tape
    a show in an authentic TV studio (a five-minute piece produced
    at the TV Guide Channel set to be aired on InsideTV.com) -
    complete with a camera crew, makeup artist, and hair stylist -
    plus 4 days/3 nights at the contemporary Renaissance Hollywood
    Hotel.

    A Powerful New Targeted Advertising Opportunity For Women

    "Inside TV provides a compelling opportunity for advertisers to reach women when they are most engaged by two of their favorite subjects - television and celebrities!" said Christine Petrillo, publisher, Inside TV. "We are working with marketers on innovative, new ways to be involved in the magazine, mirroring and responding to the changing the dynamics of television. The response from programming, beauty, fashion and health advertisers has been very strong."
    As the first magazine to offer advertisers the unprecedented opportunity to integrate content in a print environment, Inside TV's "Spotlight Partnerships" redefine traditional publishing models.
    The publishing team is being led by Ms. Petrillo, who has more than 15 years of experience as a successful media executive and magazine director. Among her most recent positions were as executive director of sales development for Conde Nast's Glamour, where she was responsible for developing and executing high-concept solutions for some of the beauty industry's prestigious brands, and as advertising director of several leading consumer magazines from Hearst Publications, including Redbook, Town & Country and Corporate Sales.
    In addition to Mr. LeGrice and Ms. Petrillo, management at Inside TV includes Scott Crystal, senior vice president and publisher of TV Guide Publishing Group and Executive Editor Debra Birnbaum, former New York Post and US Weekly editor.

    About Inside TV

    A new publication from the TV Guide Publishing Group, Inside TV is the only U.S. television magazine created for women. The TV Guide Publishing Group, a division of Gemstar-TV Guide International, Inc. (NASDAQ:GMST), also publishes TV Guide(R) magazine, the largest-selling weekly publication in the U.S. Gemstar-TV Guide is a leading media and technology company that develops, licenses, markets and distributes technologies, products and services targeted at the television guidance and home entertainment needs of consumers worldwide. The Company's businesses include: television media and publishing properties; interactive program guide services and products; and technology and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.
    Except for historical information contained herein, this news release contains forward-looking statements that involve risks and uncertainties, including risks and uncertainties related to declines in our magazine business; timely availability and market acceptance of products and services incorporating the Company's technologies and content; our initiatives aimed at increasing advertising revenues at the TV Guide Channel; our investment in new and existing businesses, including our new magazine and our on-demand network; limitations on our ability to control certain joint ventures or partnership businesses; the impact of competitive products and pricing; ongoing and potential future litigation; and the other risks detailed from time to time in the Company's SEC reports, including the most recent reports on Forms 10-K, 10-Q and 8-K, each as it may be amended from time to time. The Company assumes no obligation to update these forward-looking statements.
    Note to Editors: Gemstar, TV Guide, TV Guide Channel, and TV Guide Interactive are trademarks or registered trademarks of Gemstar-TV Guide International, Inc. and/or its subsidiaries. The names of other companies and products used herein are for identification purposes only and may be trademarks of their respective owners.

--30--CT/ny*

CONTACT: For Gemstar-TV Guide International, Inc. Media: Shira Berk, 212-852-7336 Shira.berk@tvguide.com Tammy Golihew, 310-854-3258 Tgolihew@bncpr.com or Investors: Robert Carl, 323-817-4975

KEYWORD: NEW YORK INDUSTRY KEYWORD: ADVERTISING/MARKETING CONSUMER/HOUSEHOLD ENTERTAINMENT TELEVISION/RADIO CABLE PRODUCT SOURCE: Gemstar-TV Guide International, Inc.

Copyright Business Wire 2005