InQuira 7 Intelligent Search Platform Selected by Chrysler Group to Power Personalized Customer Interaction on Four Branded Websites

SAN BRUNO, Calif., June 8 /PRNewswire/ -- InQuira, the leading provider of intelligent search solutions for improving the quality of customer interactions through websites and contact centers, announced that InQuira 7 Intelligent Search platform has been selected by Chrysler Group to power personalized customer interaction of four of its branded websites, including http://www.chrysler.com/, http://www.dodge.com/, http://www.jeep.com/ and http://www.chryslerfinancial.com/. In addition to powering the search capabilities, InQuira 7 will also be utilized in Chrysler Group's customer service center, enabling service agents to more effectively find answers for customers.

"In order for our company to continue to be successful in the online channel, it is imperative that we maximize the abilities of our websites to understand and respond to our customers' needs in real time," said Bonita Stewart, Chrysler Group's director of interactive communications. "Consumers expect to go to our websites and easily find answers to their questions. With the help of InQuira, we will be able to improve the website experience for consumers."

"Bonita Stewart and her team at Chrysler Group are widely recognized for their innovative online marketing efforts, including the award-winning websites they have developed," said Mike Murphy, InQuira's CEO. "We are excited about the opportunity to work with them in taking these websites to a new level of ability to assist consumers in their purchase experiences, and improving the ability of Chrysler Group's customer service agents to deliver timely and accurate responses."

"Any good salesperson knows that their ears-not their mouth-are the most important sales tool," said Dennis Galbraith, senior director of automotive marketing solutions at JD Power & Associates. "The search function is the 'ears' of a website. It is the one place where the site visitor can say 'this is what I came for,' or 'this is what I want you to tell me about.' How well your site 'listens' depends on how good your search tool is. As consumers become more Web-savvy, their experience and expectations of websites will grow. Any manufacturer investing in a robust search tool will be particularly well-positioned to exceed those expectations."

About Chrysler Group

The Chrysler Group, headquartered in Auburn Hills, Mich., is a unit of DaimlerChrysler AG, the world's fifth-largest automaker. Its brands, including Chrysler, Jeep(R) and Dodge, feature some of the most recognizable vehicles like the Chrysler 300, Jeep Wrangler, and Dodge Viper. In 2004, the Chrysler Group sold 2.7 million vehicles worldwide. The DaimlerChrysler Corporation Fund, the Company's philanthropic arm, gave more than $23.7 million in grants last year.

About Chrysler Financial

Chrysler Financial offers a complete line of world-class automotive financial products and services for both dealers and consumers of Chrysler, Jeep(R) and Dodge vehicles. In 2005, Chrysler Financial continues to offer vehicle wholesale and retail financing, fleet management and lines of credit to all 3,900 Chrysler Group dealers. As an industry leader in support technology, Chrysler Financial provides its customers with the most innovative and efficient methods of doing business.

About InQuira

InQuira improves the quality of customer interactions through websites and contact centers with its leading intelligent search solutions. InQuira's solutions leverage InQuira's patented intelligent search technology to understand a customer's intent in real time, and dynamically create a personalized response that incorporates the right information, data, and links to applications from across an enterprise to meet that customer's need. InQuira's blue-chip customers include AT&T, Bank of America, BEA Systems, Charter One Bank, Chrysler Group, Fidelity Investments, General Electric, Honda, Sovereign Bank and SunTrust. For more information, visit http://www.inquira.com/.