Innovus Pharma Announces Its Direct Launch of Apeaz™, a Cream for Arthritis Pain Relief, in Canada

Innovus Pharmaceuticals, Inc. ("Innovus Pharma" or the "Company”) (OTCQB Venture Market: INNV), an emerging over-the-counter ("OTC”) consumer goods and specialty pharmaceutical company engaged in the commercialization, licensing and development of safe and effective non-prescription medicine and consumer care products to improve men’s and women’s health and vitality and respiratory diseases, announced today the launch of its product Apeaz™, a cream for the relief of arthritis pain, in Canada. The product is available in that country directly through the Company’s website and through its Beyond Human® marketing and sales platform.

"We are very excited to announce the direct launch of Apeaz™ in Canada,” said Innovus Pharma CEO, Dr. Bassam Damaj. "This represents the first product that we are marketing and selling directly through our own commercial efforts into Canada and the fifth Innovus Pharma product on the Canadian market including Zestra®, Zestra Glide® and Uxor™ (EjectDelay™) marketed by Orimed Pharma and UriVarx® through our partnership with Acerus Pharmaceuticals Corporation. Apeaz™ is one of our core revenue-generating products in the U.S. and we look forward to providing our Canadian customers with Apeaz™ to assist them in the relief of their arthritis pain.”

About Apeaz™

Apeaz™ Arthritis Cream is a fast acting, FDA monograph pain relieving drug and over-the-counter medication cream. The product was approved by Health Canada in January 2018 as a Natural Health Product ("NHP”) for sales in that country. Apeaz™ is not only formulated to soothe the pain in joints and muscles like other arthritis and sports creams, but it also contains ingredients such as methyl-sulfonyl methane ("MSM”) and glucosamine sulfate known to help damaged cartilage for stronger and more pressure resistant joints.¹ Apeaz™ is indicated to relieve the following: acute pain, arthritis pain, athletic injuries, muscle soreness, muscle stiffness, muscle and joint pain, simple backache and strains and sprains.

According to Markets & Markets (October 2016 Report Code: MD 4660), the market for the arthritis and other related joint pain is estimated to be at approximately $850 million in 2016 and projected to grow at a CAGR of 5.0% during 2017 to 2021. For more information on Apeaz™, please visit our website at www.apeaz.com.

To the Company’s knowledge, Apeaz™ is the only Canadian NHP product published and commercialized to reduce all signs and symptoms of arthritis in the collagen induced mouse model. In addition, our proprietary deep penetration formulation was shown to penetrate the joint tissues where the inflammation and joint damage take place (J Immunol April 1, 2009, 182 (1 Supplement) 50.20).

About Innovus Pharmaceuticals, Inc.

Headquartered in San Diego, Innovus Pharma is an emerging over-the-counter ("OTC”) consumer goods and specialty pharmaceutical company engaged in the commercialization, licensing and development of safe and effective non-prescription medicine and consumer care products to improve men’s and women’s health and vitality and respiratory diseases. Innovus Pharma delivers innovative and uniquely presented and packaged health solutions through its (a) OTC medicines and consumer and health products, which we market directly, (b) commercial partners to primary care physicians, urologists, gynecologists and therapists, and (c) directly to consumers through our on-line channels, retailers and wholesalers. The Company is dedicated to being a leader in developing and marketing new OTC and branded Abbreviated New Drug Application ("ANDA”) products. The Company is actively pursuing opportunities where existing prescription drugs have recently, or are expected to, change from prescription (or Rx) to OTC.

For more information, go to www.innovuspharma.com, www.zestra.com; www.ejectdelay.com; www.myvesele.com; www.sensumplus.com; www.myandroferti.com; www.fluticare.com; www.beyondhumantestosterone.com; www.getbeyondhuman.com; www.trybeyondhuman.com; www.prostagorx.com; www.allervarx.com; www.apeaz.com; and www.arthrivarx.com.

Innovus Pharma's Forward-Looking Safe Harbor

Statements under the Private Securities Litigation Reform Act, as amended: with the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risks and uncertainties that may individually or mutually impact the matters herein described for a variety of reasons that are outside the control of the Company, including, but not limited to, receiving patent protection for any of its products, successfully commercializing its Apeaz™ product in Canada and other products in the U.S. and internationally and to achieve its other development, commercialization, financial and staffing objectives. Readers are cautioned not to place undue reliance on these forward-looking statements as actual results could differ materially from the forward-looking statements contained herein. Readers are urged to read the risk factors set forth in the Company's most recent filing on Form S-1, annual report on Form 10-K, subsequent quarterly reports filed on Form 10-Q and other filings made with the SEC. Copies of these reports are available from the SEC's website or without charge from the Company.

¹ "MSM and Glucosamine help cartilage,” https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3150191/.

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