23.02.2005 01:23:00

infoUSA Hires Agency.com for Online Advertising

infoUSA Hires Agency.com for Online Advertising


    Business Editors

    OMAHA, Neb.--(BUSINESS WIRE)--Feb. 22, 2005--infoUSA(R) (NASDAQ:IUSA), the leading provider of proprietary business and consumer databases, sales leads and business credit reports, today announced that it has hired interactive ad agency Agency.com to manage their online advertising and marketing campaigns.
    Vin Gupta, Chairman and CEO, infoUSA, commented, "infoUSA's online sales have grown substantially, giving rise to the need for distinctive online branding and marketing campaigns. Agency.com is the leading interactive marketing agency, with a blue-chip client base of global leaders. Working together, we are confident that we can continue to strengthen our brand and ultimately our revenues with an enhanced web based marketing strategy."
    Gupta continued, "In addition to fortifying our marketing, we are actively negotiating partnerships with the leading portals and search engines. We recently expanded our marketing relationship with Yahoo! as part of their Small Business Partner Program, offering our proprietary Business Credit Reports(R) on all business searches as well as participating in other Yahoo! web pages. We also renewed our long-term Yellow Page/Directory Assistance database license with them."

    About infoUSA

    infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites, including Yahoo! (Nasdaq:YHOO) and America Online (NYSE:TWX). Nearly 3 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.

--30--CP/ms*

CONTACT: infoUSA, Omaha Vin Gupta, 402-596-8900 Fax: 402-339-0265 E-Mail: vin.gupta@infoUSA.com or Laurel Gupta, 402-593-4535 Fax: 402-339-0265 E-Mail: laurel.gupta@infousa.com

KEYWORD: NEBRASKA INDUSTRY KEYWORD: HARDWARE ADVERTISING/MARKETING SOFTWARE MARKETING AGREEMENTS SOURCE: infoUSA

Copyright Business Wire 2005

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