20.04.2005 20:23:00
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Infineon Raceway Names Title Sponsor of NASCAR Southwest Series Event
Business Editors/Auto Racing Writers
SONOMA, Calif.--(BUSINESS WIRE)--April 20, 2005--Infineon Raceway and Del Ray Dermatologicals have entered into a multi-year partnership that will make the Tennessee-based company the title sponsor of an event at the upcoming NASCAR NEXTEL Cup Series weekend, June 24-26, officials from both companies announced.
Crown Laboratories will become title sponsor of the NASCAR AutoZone Elite Division, Southwest Series event, which will take place on Saturday, June 25. The event will be called the Blue Lizard Australian Suncream 200 and will serve as a support race to the Dodge/Save Mart 350, June 26.
Blue Lizard SPF 30+ Suncream, was developed in Australia and uses state-of-the-art technology to provide consumers with superior UV protection. The suncream shields against the sun's harmful rays and warns the user when dangerous UV rays are present by employing patented color change technology. Blue Lizard Suncream will also offer skin cancer screenings and educational materials during the race weekend provided by members of the American Academy of Dermatology.
"We are excited to be part of the NASCAR weekend and look forward to bringing our skin cancer awareness programs to Infineon Raceway," said Jeff Bedard, CEO of Crown Laboratories, Inc./Del-Ray Dermatologicals. "These programs have been very well received by the NASCAR fans at Bristol Motor Speedway. Since our first year in 2001, we have screened over 1,500 race fans and have detected over 100 skin cancers during the screenings."
The three-year partnership with Infineon Raceway will also include a ticket and hospitality package at the raceway, as well as a highly visible signage presence. Crown Laboratories will also receive promotional rights to use the Infineon Raceway name and logo in consumer promotions.
About Speedway Motorsports Inc.
Speedway Motorsports (NYSE:TRK) is a leading marketer and promoter of motorsports entertainment in the United States. The Company owns and operates the following premiere speedways: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Lowe's Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. The Company also owns Performance Racing Network (PRN) which broadcasts syndicated motorsports programming to more than 710 radio stations nationwide including XM Satellite and NASCAR.com. For more information, visit the Company's website at www.gospeedway.com.
About Del Ray Dermatologicals
Del Ray Dermatologicals manufactures and markets prescription (Ala Scalp/Ala Quin, etc.) and OTC drugs (medicated shampoos, cleansers, sunscreens, and Ulcerease anesthetic mouth rinse). Blue Lizard Australian Suncream is the premier broad spectrum photo protection product blocking 99.83% of UVA light and also providing an SPF 30. Developed in Australia, Blue Lizard Australian Suncream uses the most technologically advanced ingredients from around the world to provide the best protection through both the UVB and UVA spectrum. Blue Lizard Australian Suncream is packaged in a patented bottle that changes color (blue/pink) when exposed to UVA radiation. This bottle is an indicator of UVA exposure and therefore helps reinforce the need to apply sunscreen throughout the year whenever the bottle changes color. For more information on Del Ray Dermatologicals. and its fine products contact customerservice@crownlaboratories.com, visit our website at www.delrayderm.com or call 800-877-8869.
--30--MRO/se*
CONTACT: Infineon Raceway John Cardinale, 707-933-3907 or 707-334-9805 (cell) jcardinale@infineonraceway.com
KEYWORD: CALIFORNIA TENNESSEE INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD RETAIL SPORTS PRODUCT MARKETING AGREEMENTS SOURCE: Infineon Raceway
Copyright Business Wire 2005
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