Independent Study Finds HouseValues Subscribers Earn Two-Thirds More I

Independent Study Finds HouseValues Subscribers Earn Two-Thirds More Income Per Year Than Other Agents

    Business Editors/Real Estate Writers

    KIRKLAND, Wash.--(BUSINESS WIRE)--May 11, 2005--

According to National Survey, More Money and Regular Source of New Business Cited as Top Reasons for Using Online Lead Generation Services
    A new national survey has found that real estate professionals who use HouseValues (NASDAQ:SOLD) as an alternative to traditional marketing strategies earn an average of two-thirds more income than those who do not.
    The survey, by independent marketing research firm AnalyticalOne LLC, revealed that HouseValues subscribers earned an average income of $87,200 in 2004, compared to $52,200 earned by the average agent, according to the National Association of Realtors' member profile.
    The survey found that the typical agent who has used HouseValues for a year or more:

--	Closed 18 transactions in 2004
--	Earned $87,200 in commissions
--	Spends $8,100 on marketing each year
--	Has been in the real estate business for five or more years

    "This survey proves that real estate professionals nationwide are learning that a steady stream of leads, coupled with a proven marketing system to cultivate those relationships, is a critical part of their financial success," said HouseValues Chief Executive Officer Ian Morris. "More than 13,000 real estate professionals are using lead generation and lead management services from HouseValues to get a significant leg up on their competition, while making more money than ever before."
    AnalyticalOne LLC also surveyed HouseValues customers on the benefits of using online lead generation and lead management services. The following five factors emerged as "very important" in respondents' decisions to use these services:

    -- The opportunity to earn more money

    -- Establishing a regular source of leads

    -- Better use of Internet marketing

    -- Improved communications with prospects

    -- The ability to more efficiently serve clients and manage
    prospects

    About HouseValues Inc.

    HouseValues Inc. (NASDAQ:SOLD)(http://www.housevaluesinc.com) provides innovative marketing services that enable residential real estate professionals to capture and cultivate leads, and convert these leads into closed transactions. HouseValues' integrated offering provides real estate professionals with consumer requests generated from its HouseValues.com and JustListed.com Web sites, together with its online prospect management system and personalized coaching and training to help them grow their business.

    SOLD: CORPORATE

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CONTACT: Siler & Company Public Relations for HouseValues Hugh Siler, 949-646-6966 hugh@silerpr.com

KEYWORD: WASHINGTON INDUSTRY KEYWORD: ADVERTISING/MARKETING INTERNET E-COMMERCE REAL ESTATE BUILDING/CONSTRUCTION SOURCE: HouseValues Inc.

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