In-Stat Announces Management Buyout and Spins Off from Reed Business Information

In-Stat announced today both the completion of a management buyout and backing from consumer and retail information leader The NPD Group. In-Stat (http://www.in-stat.com) announced that it has spun off as an independent company from former owner Reed Business Information, a division of Reed Elsevier. Privately held In-Stat continues with its tenured management and highly respected analysts.

The management buyout was led by Mark Kirstein, In-Stat CEO. The terms of the deal were not disclosed. "As a nimble, independent and reputable market research firm, we see this change as a tremendous opportunity to better serve our customers with industry leading research focused on the Digital Entertainment and Mobile Internet ecosystems,” said Kirstein. "The NPD Group’s backing of, and alliance with, our business will accelerate our ability to execute on our vision and open new strategic opportunities for both companies.”

"We, and the industry, have long recognized In-stat as a provider of high quality information and insight,” noted Tod Johnson, Chairman and CEO of The NPD Group. "Our new relationship with In-Stat will allow us to work together to offer broader and deeper knowledge to business decision makers in the Wireless and Entertainment industries as the marketplace changes and grows at an unprecedented pace.”

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions. For more information, contact us or visit http://www.instat.com/.

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/.

About Reed Business Information-US

Reed Business Information-US (www.reedbusiness.com/us) is a leading business-to-business information provider of publications and web sites. Reed Business Information-US is a division of Reed Elsevier (NYSE: RUK and ENL), a world leading provider of professional information and workflow solutions in the Science, Medical, Legal, Risk Management and Business sectors.

The Jordan, Edmiston Group, Inc. (JEGI) (www.jegi.com), the leading independent investment bank for media, information, marketing services and related technologies, represented Reed Business Information-US and its parent company, Reed Elsevier, in this transaction and acted as its exclusive financial advisor.