i-FRONTIER Announces Name Change to Avenue A | Razorfish

i-FRONTIER Announces Name Change to Avenue A | Razorfish

    Business Editors

    PHILADELPHIA--(BUSINESS WIRE)--Jan. 18, 2005--

Sister Interactive Agencies Join Together as Single Brand Representing aQuantive's Digital Marketing Services Business Across the U.S.

    i-FRONTIER, a Philadelphia-based interactive agency, today announced it has merged with sister interactive agency Avenue A | Razorfish. Effective immediately, i-FRONTIER's name will change to Avenue A | Razorfish and the unit will operate as part of the largest independent interactive agency's East Region, which includes offices in New York, Boston, Atlanta, Fort Lauderdale and now Philadelphia.
    "Avenue A | Razorfish has established itself as not only the largest independent, but the leading interactive agency in the marketplace," said Brad Aronson, founder and president of i-FRONTIER. "Bringing together i-FRONTIER and Avenue A | Razorfish strengthens both interactive agencies and the continuity of our brand across the U.S. After more than two years of working hand-in-hand with Avenue A | Razorfish on a number of clients, I'm extremely excited about this opportunity for continued growth and enhanced capabilities for our clients."
    Aronson, now executive vice president, will continue to lead Avenue A | Razorfish's Philadelphia office, and clients can expect to see the same focus on their business, digital marketing efforts, and, above all, results. Clients will further benefit from working with the largest independent buyer of online media and the deep technical expertise that will be available for robust backend web development needs.
    In addition, i-FRONTIER's Search Engine Optimization (SEO) practice will be combining with Avenue A | Razorfish's recently announced Search Engine Marketing (SEM) division, Avenue A | Razorfish Search, to offer advertisers a complete, full-service SEM offering that is integrated with the rest of their digital advertising initiatives. i-FRONTIER's SEO practice has been helping advertisers obtain better rankings with their natural searches for a number of years through Algorithmic Search services, which will be important complements to Avenue A | Razorfish's expertise in paid search.
    "Today's announcement further enhances the Avenue A | Razorfish brand, and the addition of i-FRONTIER's digital marketing capabilities, namely its vast pharmaceutical expertise, award-winning online ad creative and SEO practice, makes our agency stronger, not only in the East region, but throughout the U.S.," said Bob Lord, president of Avenue A | Razorfish East. "I'm thrilled to have the opportunity to work directly with Brad and the entire Philadelphia team moving forward."

    About i-FRONTIER

    Founded in February of 1996, i-FRONTIER (www.i-FRONTIER.com) is an interactive advertising agency and operating unit of aQuantive, Inc. (NASDAQ:AQNT). One of the pioneers in the realm of online marketing, the Philadelphia-based firm provides integrated e-marketing services, including strategic consulting, web development, media planning and buying, online advertising creative, ad tracking, e-mail and loyalty marketing, and search engine marketing. i-FRONTIER clients include Alaska Airlines, AstraZeneca, Cadbury Adams, ING Direct, Wyeth and Aventis.

    About Avenue A | Razorfish

    Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest independent interactive agency and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ:AQNT), a digital marketing services and technology company. Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, and world-class creative, design and implementation of web-based systems and integrated marketing programs. Avenue A | Razorfish operates three regions -- East, West and Central -- with offices located in major U.S. markets, including New York, Chicago, San Francisco and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com, and Wells Fargo. Avenue A | Razorfish utilizes online advertising technology provided by Atlas DMT, also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy. Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.

    NOTE TO EDITORS: In the company name Avenue A | Razorfish there is a pipe symbol between Avenue A and Razorfish. This symbol may not appear properly in some systems.

--30--SAM/se*

CONTACT: aQuantive, Seattle Angela Gamba, 206-816-8245 angela.gamba@aquantive.com

KEYWORD: CALIFORNIA WASHINGTON MASSACHUSETTS PENNSYLVANIA ILLINOIS GEORGIA NEW YORK FLORIDA INDUSTRY KEYWORD: ADVERTISING/MARKETING INTERNET E-COMMERCE MERGERS/ACQ SOURCE: i-FRONTIER and Avenue A | Razorfish

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