How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

NEW YORK, Sept. 27 /PRNewswire/ -- Disruption is both a mind-set and a methodology that TBWA uses every day to develop powerful ideas that help its clients connect their brands to audiences in new and inspiring ways. The underlying goal is not to create a "good ad" but a "big idea" - one that is far-reaching, profound and true to the soul of the brand.

Jean-Marie Dru introduced the concept of Disruption to the world in 1996, with his best-selling business book, Disruption: Overturning Conventions and Shaking Up the Marketplace - reframing what was then a negative word, into a positive movement for marketing and communication. The book demonstrated the value of challenging the status quo when differentiating brands and their marketing and communications and helped the world understand the importance of uncovering culturally embedded biases and conventions that shape existing and accepted business approaches.

In 2002, Jean-Marie's second book, Beyond Disruption: Changing the Rules in the Marketplace demonstrated how these same principles and methodology could be applied to bigger business challenges, well outside the boundaries of marketing and communication.

HOW DISRUPTION BROUGHT ORDER: The Story of a Winning Strategy in the World of Advertising is a firsthand account of how Disruption became the "operating system" for TBWA. Filled with real-world examples, the book recounts how Disruption influenced the values and culture of TBWA and influenced the work it did for clients. It brings full circle the principles and the methodology Disruption explained in the first book, and showcased at work and in action in the second book. Part memoir, part play book, this is the story of the role Disruption played in building one of the world's most creative and successful marketing and communications networks and its impact on some of the world's most recognized brands including Absolut, adidas, Apple, Mars, McDonald's, Nissan, Nivea and Sony PlayStation.

About the Author:

A graduate of HEC business school, Jean-Marie Dru began his career with Dupuy Compton (now Saatchi & Saatchi) as an account executive on Procter & Gamble, and eventually rose to the position of Executive Creative Director. In 1977, he joined Young & Rubicam in Paris as Managing Director, becoming CEO in 1979. In 1984, he co-founded BDDP, which merged in 1998 with TBWA Worldwide. Jean-Marie is currently the CEO of TBWA Worldwide.

About TBWA

TBWA Worldwide (http://www.tbwa.com/) creates Disruptive ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines and Sony PlayStation. TBWA is one of the fastest-growing networks in the Top-Ten, and was named by ADWEEK as Global Agency Network of the Year and the most-awarded Agency Network by Creativity magazine in 2007. TBWA has 258 offices in 75 countries, and approximately 10,000 employees worldwide.

Omnicom Group Inc. (http://www.omnicomgroup.com/) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Contact: Jeremy Miller TBWA 212-804-1162 Barbara Monteiro Monteiro and Company, Inc. 212-832-8183