Houston READ Commission Uses Email Marketing from Constant Contact to Stay in Touch with Donors and Supporters

Houston READ Commission, like many nonprofits, is strapped for time and resources. With the important holiday giving season approaching, Development Director Anne Criner knew the organization needed a better, more consistent way to communicate with donors and supporters. Criner turned to Constant Contact (NASDAQ: CTCT), the company that literally wrote the book on email marketing for small organizations, for help. "We chose Constant Contact because we wanted an easy, professional way to stay in touch with our donors and supporters, and we could not be happier. In just two months, we’ve grown our email list by 33% – from around 600 subscribers, to more than 800,” Criner said.

Last month, Constant Contact CEO Gail Goodman called Criner with a special surprise. "Annie, I am so excited that you have chosen Constant Contact for your email marketing. I am even more excited to tell you that you are our 400,000^th customer. Congratulations and welcome to the family.”

In honor of signing on as its 400,000^th customer, Constant Contact is hosting a celebration dinner in Houston to honor the Commission’s community work with donors, sponsors and friends of the Commission. The event will be held on Friday, November 19^th, at The Tasting Room in Houston – also a Constant Contact customer. Constant Contact’s Houston-Based Regional Development Director (RDD) Amy Tinsley will be on hand to officially present the Houston READ Commission with a plaque honoring its status as customer number 400,000. In addition, The Commission will receive free email marketing from Constant Contact for life and a package of custom Constant Contact services.

Houston READ Commission is a nonprofit organization with a mission to lead and mobilize a coalition of literacy providers and resources to improve the literacy landscape of Houston. Established in 1988 by the Mayor and City Council, Houston READ Commission supports the Mayor’s Coalition for Literacy, an association of more than one hundred seventy five literacy sites in Houston. These member organizations, known as literacy providers, strive to eliminate illiteracy by offering educational services geared toward the specific needs of their communities.

"Nonprofits need online marketing tools that are affordable, professional and easy to use, because they just don’t have the time to waste on things that don’t work. As Annie at Houston READ Commission said, Constant Contact works. We’re looking forward to helping them grow, and if they get stuck along the way, our free coaching, education and support will be right there to help,” Goodman said.

For more information about Houston READ Commission’s use of Constant Contact, click HERE.

About Houston READ Commission

Houston READ Commission advocates for the importance of literacy to the endurance of our city's and our country's economic and intellectual success. Establishing partnerships with the public libraries and the school districts and fostering relationships with the Mayor's Office and all of City Council, the READ Commission demonstrates that supporting literacy in Houston addresses the root cause of low employment, crime, high drop-out rates and excessive health care costs. By sponsoring literacy, these fundamental and influential systems of government, community and civic services support economic growth, help reduce crime, and improve education statistics in our great city.

About Constant Contact, Inc.

Constant Contact's (Nasdaq: CTCT) email marketing, event marketing, social media marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 400,000 small businesses, nonprofits, and member associations worldwide rely on Constant Contact's easy-to use, affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online – from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training, and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company with offices in Waltham, Mass.; Loveland, Colo.; Delray, Fla.; and San Francisco, Calif. Learn more at www.ConstantContact.com.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

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