26.04.2005 15:04:00
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Herbalife Launches NouriFusion, MultiVitamin Skin Care for Outer Nutri
Business Editors/Health Editors/Marketing Writers
LOS ANGELES--(BUSINESS WIRE)--April 26, 2005--Herbalife Ltd. (NYSE:HLF) announces the launch of NouriFusion(TM) MultiVitamin Skin Care -- vitamin-enriched skin care that delivers the powerful combined benefits of vitamins A, C and E directly to the skin. The line is being launched simultaneously in 23 countries.
As a leader in nutritional supplements for over 25 years, Herbalife has relied upon its expertise in vitamins and botanicals to develop this skin care line that uses the same ingredients that are already known to benefit the body, to protect the skin. The fusion is achieved when vitamins taken both internally and externally converge, providing the body with both Inner and Outer Nutrition.
The 23 countries where NouriFusion is initially being launched are U.S., Canada, Austria, Belgium, Cyprus, Denmark, Finland, France, Germany, Greece, Hong Kong, Iceland, Ireland, Italy, Mexico, Netherlands, Norway, Portugal, South Africa, Spain, Sweden, Switzerland and UK.
This new line will replace the company's Dermajectics(TM) Nature's Mirror(TM) line. Each of the 12 products contains levels of Vitamins A, C and E which are shown to have positive effects on the skin as antioxidants and as moisture protectants. Individual products contain beneficial levels of botanicals including avocado, cucumber oil, sunflower seed oil, berry seeds and sweet almond oil, for additional therapeutic benefits.
Vitamin A is a powerful antioxidant that helps skin renewal. Not only does it improve moisture content, it regulates skin growth and cell division.
Vitamin C is a powerful antioxidant.
Vitamin E helps protect the skin's moisture barrier, smooth the skin and promote the well-being of the skin by helping to reduce inflammation and promote healing.
Since skin condition often changes due to environment, NouriFusion was designed with six 'All Skin Type' products in addition to a cleanser, toner and moisturizer with SPF 15 with UVA and UVB protection for Normal to Dry or Normal to Oily skin.
The line includes a moisture mask with a whipped souffle texture, a clarifying mask to help remove impurities, an exfoliating scrub with strawberry and raspberry seeds to gently revitalize dull-looking skin, rejuvenating eye cream, an eye gel that helps reduce the appearance of puffiness and dark circles and a rejuvenating night cream.
NouriFusion(TM) MultiVitamin Product Range
All NouriFusion products contain Vitamins A, C and E.
Normal to Dry
-- | Lotion Cleanser: A rich yet gentle cleansing lotion with ingredients such as sweet almond, olive and evening primrose oil and jojoba nut oil to gently remove make-up, dirt and oil leaving skin looking and feeling soft, smooth and supple. 6.8 fl oz $14 |
-- | Toner: A light refreshing alcohol-free toner to remove excess dirt leaving skin feeling moisturized, clean and fresh, with witch hazel and olive leaf extract. 6.8 fl oz $14 |
-- | Moisturizer SPF 15: A creamy, rich day lotion to moisturize, protect and hydrate the skin with avocado, apricot and sunflower seed oils for enhanced hydration. Helps protect against ordinary exposure to the sun with a UVA and UVB protection of SPF15. 1.7 fl oz $18 |
Normal to Oily
-- Foaming Gel Cleanser: A lightweight foaming gel cleanser
effectively cleans pores to remove make-up, dirt and oil. With
tea tree oil, eucalyptus leaf oil, carrot root extract and
sweet orange oil to improve texture, firm and tone skin. 6.8
fl oz $14
-- Toner: Made with witch hazel, orange peel extract, tea tree,
eucalyptus leaf oil and aloe leaf juice to reduce the
appearance of pores while controlling shine. Skin feels clean,
revitalized and non-greasy. 6.8 fl oz $14
-- Moisturizer SPF 15: A lightweight day lotion with willowherb
and clover extracts, that moisturizes skin where needed,
without adding greasiness. Helps protect against ordinary
exposure to the sun with a UVA and UVB protection of SPF15.
1.7 fl oz $18
Targeted MultiVitamin Products for All Skin Types
-- Night Cream: The peak time for cell reproduction is while you
are sleeping. Contains a unique combination of vitamins,
essential oils including sunflower seed and olive oil, and
fruit extracts to reveal softer, smoother complexion upon
awakening. 1.7 oz net wt $34
-- Eye Cream: Hydrates and refreshes the delicate skin around the
eye. A unique combination of vitamins, essential oils like
sweet almond oil and grapefruit extract help improve the
appearance of fine lines and wrinkles by providing adequate
moisture and improves skin firmness. .5 fl oz $22
-- Eye Gel: Formulated for use during the day, the gel contains
Siberian ginseng and cucumber extract to help minimize the
appearance of under-eye puffiness, dark circles and revive
tired eyes. .5 fl oz $22
-- Clarifying Mask: Made with orange, eucalyptus oil and witch
hazel, this refreshing clay mask leaves oily skin clear and
glowing with an improved texture and tone. 4.4 oz net wt $20
-- Moisture Mask: When skin feels dry and in need of a moisture
boost, this souffle-textured mask made with willowherb
extract, shea butter, avocado oil, lavender, cucumber extract
and grapefruit oil can help reduce the appearance of dry skin,
leaving skin soft and smooth. 4.2 fl oz $20
-- Exfoliating Scrub: A gentle yet revitalizing scrub with
raspberry and strawberry seeds to gently remove dull, rough,
dry skin. Jojoba and beeswax beads smooth and polish the skin
leaving skin clear and smooth. 3.5 oz net wt $20
About Herbalife
Herbalife is a global network marketing company that sells weight management, nutritional supplement and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 59 countries through a network of more than one million independent distributors. The company celebrated its 25th anniversary year in April with a worldwide distributor event with record-breaking attendance in Atlanta, Georgia.
Note to Editors: For further press information, samples and photographs please contact George Fischer, Director Corporate Communications Office, 310-410-9600 or georgef@herbalife.com.
(HLFP)
--30--MR/la*
CONTACT: Herbalife George Fischer, 310-410-9600 georgef@herbalife.com
KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING SPORTS MEDICAL PRODUCT SOURCE: Herbalife Ltd.
Copyright Business Wire 2005
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