Head & Shoulders Immortalizes Troy Polamalu’s Legendary Locks Through Renowned Madame Tussauds

Head & Shoulders® has gone to great lengths to celebrate and protect Troy Polamalu’s epic hair during the past two football seasons and famed attraction, Madame Tussauds, which displays waxworks of notable figures, has taken note. For the 2011 NFL season, Troy Polamalu and his iconic hair are taking on a life of their own by becoming immortalized in wax. Today, a life-sized wax figure of Troy Polamalu called "Legendaryous Troy,” a generously coiffed likeness crafted by the artists of Madame Tussauds, was unveiled in New York City. It was noted that Legendaryous Troy sports almost double the amount of hair than any other wax figure ever created to replicate Troy Polamalu’s full and thick mane. Further adding to the excitement, Head & Shoulders has revealed that the figure will be visiting football fans during several tour stops in early 2012.

Unveil: Head & Shoulders celebrates Troy Polamalu's iconic hair through the creation of a life-sized wax figure called "Legendaryous Troy," which was unveiled at Madame Tussauds Museum in NYC on October 11th. (Credit: Head & Shoulders).

Troy Polamalu, who has been growing his hair for nearly a decade to honor his Samoan roots, is marking his third year as a spokesperson for Head & Shoulders. Legendaryous Troy will bring the sponsorship to a new level of interactivity for fans, and fans will have the opportunity to view the figure up close as it crisscrosses the nation. Throughout the campaign, fans can suggest places he might enjoy checking out, track his travels, read his distinctive point of view via social media and register for a chance to win a trip to Super Bowl XLVI in the Legendary 7 Contest.

"It truly is a great honor that Head & Shoulders and Madame Tussauds are immortalizing my hair with this wax figure,” said Steelers’ Troy Polamalu. "First there was the million dollar insurance policy for my hair – and now this amazing wax figure. I am not sure what Head & Shoulders could do next – but my hair is certainly reaching legendary status.”

"We are proud to kick off the third year of partnership with Troy Polamalu in the most Legendaryous way – celebrating his iconic mane as it becomes immortalized by Madame Tussauds,” said April Anslinger, Brand Manager of Head & Shoulders at Procter and Gamble. "With each passing year, the partnership with Troy Polamalu and the National Football League has become bolder and more humorous but most importantly, it has helped build a stronger connection with our male target and de-stigmatize that Head & Shoulders is just for dandruff.”

"Madame Tussauds is dedicated to celebrating and preserving icons of all types and Troy Polamalu has become an icon in not only the NFL, but in the world of sports,” said Bret Pidgeon, General Manager of Madame Tussauds New York. "Our figures provide a fully interactive and immersive experience for guests and we are proud to be working with Head & Shoulders to help bring Troy Polamalu that much closer to his fans. We know they will love finally getting the chance to meet him, well in wax anyway, and will enjoy interacting and taking photos with the figure.”

After today, Legendaryous Troy will begin a three-month residency at Madame Tussauds New York that will culminate in January. The figure will then begin a tour of NFL sporting events and broadcast studios, during which he’ll share news on his experiences and whereabouts via the Head & Shoulders for Men Facebook page and on Twitter at the brand’s @HSforMen handle. Fans are encouraged to track Legendaryous Troy’s adventures online, suggest places they would like to see him visit and register for the Legendary 7 Contest, with prizes including a trip to SB XLVI. Legendaryous Troy’s tour will wrap up at Super Bowl XLVI in Indianapolis next February.

With 50 years of proven technology, Head & Shoulders is currently the number one shampoo worldwide for its consumers and the official shampoo of the NFL for the third consecutive season. Fans can learn more about Head & Shoulders and this season’s partnership with Troy Polamalu at the Head and Shoulders for Men page on Facebook.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About NFL

©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

About NFL PLAYERS

© 2011 National Football League Players Incorporated.

About Madame Tussauds New York

Madame Tussauds New York is celebrating over 10 years as the interactive "must do" attraction in the heart of Times Square, providing guests with unique opportunities to create memories with some of the world's biggest icons. New wax additions include Lady Gaga, Taylor Swift, Kim Kardashian, Sean "Diddy” Combs, Robert Pattinson, as well as President Barack Obama and First Lady Michelle Obama. Madame Tussauds’ interactive exhibits include Cinema 4D, the "Bollywood Zone,” where visitors have the chance to re-create the experience of being on a Bollywood film set with Amitabh Bachchan (or his wax figure, at least); and the "Sports Zone”, which allows guests to interact with some of the world’s most famous athletes, including Yao Ming, Serena Williams, Derek Jeter and David Wright. Madame Tussauds is operated by Merlin Entertainments Group, Europe’s No 1 and the world’s second largest visitor attraction operator which recently announced a three-year partnership with EDF Energy to sponsor the famed London Eye and rename the attraction the EDF Energy London Eye. Prominently located in the heart of Times Square, Madame Tussauds New York is open 365 days a year at 10 a.m. Visit www.nycwax.com or call (800) 246-8872 for more information.

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