Hasbro-Branded Games Top App Store Charts

Hasbro, Inc. (NYSE: HAS) and EA Mobile™, a division of Electronic Arts Inc. (NASDAQ: ERTS), today announced that MONOPOLY is currently No. 1 in Top Paid Apps on the App Store^SM, followed by SCRABBLE (available in the U.S. and Canada only) ranked at No. 9 in the U.S. In addition to the placement of two applications in the App Store Top 10, six other globally popular Hasbro-licensed board game properties round out the Top 100 downloads including: BOGGLE, TRIVIAL PURSUIT, THE GAME OF LIFE Classic Edition, CONNECT 4, YAHTZEE Adventures and MONOPOLY Here & Now: The World Edition.

"We are very pleased with the stellar performance of the Hasbro-inspired iPhone games that EA Mobile has launched on the App Store,” said Adam Sussman, Vice President of Worldwide Publishing, EA Mobile. "The combination of re-imagining globally popular properties such as MONOPOLY, a platform that reaches more than 50 million mobile users, and the unmatched talent of our development teams have proven to be a winner for all.”

"The popularity of Hasbro-branded board games such as MONOPOLY and SCRABBLE on the App Store validates our strategy and execution to transform the way consumers engage and interact with our iconic properties when and where they want, and on the platform of their choice,” said Mark Blecher, Senior Vice President and General Manager of Digital Media and Gaming at Hasbro. "Hasbro has always inspired the human need for play but now, through our alliance with EA and with the power of the iPhone, we’re allowing fans to take the fun along in their hip pockets and clearly they like it.”

The Hasbro-EA Mobile winning App Store lineup:

MONOPOLY
Play the original board game where you can own it all. Take a ride on the Reading Railroad, buy Boardwalk or go directly to jail. Enjoy classic MONOPOLY play in the tradition of the beloved, best-selling board game.

SCRABBLE
Play your favorite crossword puzzle game anytime, anywhere. Shake your iPhone to shuffle letters, drag and drop to place tiles or zoom in for a better view in this classic game where every word is a winner.

BOGGLE
Test your word skills with BOGGLE on the iPhone and iPod touch. Popping with personality, this pocket-sized version of the classic word-search game packs a lot of punch. It is addictive fun on-the-run, making you think (and spell) fast.

TRIVIAL PURSUIT
Show off what you know by answering more than 3,500 text and picture questions in TRIVIAL PURSUIT. The classic board game is re-invented for on-the-go fans with stunning 3D graphics, rich sound effects, and intuitive touchscreen controls.

THE GAME OF LIFE
Explore endless possibilities as you navigate your animated tokens in THE GAME OF LIFE. Enjoy the ease of innovative touchscreen controls to make life changing choices and spin the iconic wheel as you wind through the roads and lavish landscape of the fully 3D game board.

YAHTZEE Adventures
Rack up your high score in this game of luck and strategy featuring 3D dice, dynamic animations and easy-to-use touch controls.

CONNECT 4
Play the popular checker-dropping game in classic, advanced or Powerchips modes as you block and counter your opponent’s moves to be the first to get four tokens in a row to win.

MONOPOLY Here & Now: The World Edition
Build an empire with the world’s most coveted real estate properties like Paris, Rome and Barcelona. Wheel and deal your way to the penthouse in a 3D interactive playing environment with animated tokens.

All games are currently available for download on the App Store on iPhone and iPod touch, or at www.itunes.com/appstore. Additional information can also be found at www.eamobile.com or www.hasbro.ea.com.

About Hasbro

Hasbro, Inc. is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.

About EA Mobile

EA Mobile™, is the world’s leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need for Speed™. The EA Mobile portfolio also includes casual games based on the company’s partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, EA SPORTS FIFA Soccer and Tiger Woods PGA TOUR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone™ and iPod®. For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

MONOPOLY, BOGGLE, TRIVIAL PURSUIT, THE GAME OF LIFE are a trademarks of Hasbro and is used with permission. SCRABBLE, the associated logo, the design of the distinctive SCRABBLE brand game board, and the distinctive letter tile designs are trademarks of Hasbro in the U.S. and Canada. Apple is a registered trademark, and iPhone and iPod are trademarks of Apple, Inc. EA, EA SPORTS, EA Mobile, and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, FIFA, NBA, Tiger Woods and PGA TOUR are the property of their respective owners and used with permission. Tetris is a registered trademark of Tetris Holding, LLC. Bejeweled is a registered trademark of PopCap Games, Inc. All other trademarks are the property of their respective owners.