Harley-Davidson Kicks off Construction of Its Museum

Held on the future Museum grounds at 6th and Canal Streets, thegroundbreaking was accomplished in a truly unique Harley-Davidsonstyle: by setting aside the traditional golden shovel and instead,literally "breaking the ground" with a Harley-Davidson motorcycle. Atthe designated moment, legendary Harley-Davidson dirt track racerScott Parker worked the clutch of a Harley-Davidson XL 883R Sportstermotorcycle performing a burnout and sending the dirt flying off thespinning rear tire.

The famous Harley-Davidson rumble combined with flying dirtcreated an atmosphere of adrenaline and excitement for the hundreds ofinvited guests, including state and local government officials;representatives of Harley-Davidson riders, dealers, suppliers andemployees; current and past company executives; and local business andcommunity leaders.

"With over one hundred years and millions of motorcycles behindus, Harley-Davidson has a rich history, an exciting present and avibrant future," said Jim Ziemer, CEO of Harley-Davidson, Inc. "In theyears to come, the Harley-Davidson Museum will be a centerpiece of theHarley-Davidson experience. Today's groundbreaking ceremony was aunique way for us to kick off the Museum's construction."

A New Piece of the Legend: the Harley-Davidson Museum

The Harley-Davidson Museum will draw visitors locally and fromthroughout the world to experience the people, products, culture andhistory of Harley-Davidson. The Museum will also be a place wherevisitors from near and far can meet, share stories and enjoy the greenspaces adjacent to the edge of the Menomonee River.

"The Harley-Davidson Museum will showcase the unforgettablecollection of motorcycles and historical items from our Company's vastarchives," said Stacey Watson, Harley-Davidson Museum director. "Buteven more importantly, it will celebrate the history of the Company,the passion of the riders, and the stories of the employees, dealers,and suppliers. These varied and fascinating stories are woven into thefabric of Harley-Davidson, shaping the legend and setting the stagefor a bright future."

Anticipated to open in 2008, the 130,000 square foot Museumdevelopment will feature exhibit space as well as a restaurant, cafe,retail shop, meeting space, special events facilities and theCompany's Archives.

The plan for the Harley-Davidson Museum and its site incorporatesstriking urban design elements and engages the surrounding water andgreen spaces. It unites the city center with the Menomonee Valley,reflecting the industrial heritage of the area and of Harley-Davidson.

"The Harley-Davidson Museum will offer an experience that willappeal to all visitors including both motorcycle enthusiasts andnon-riders alike," said Watson.

For more information, please visit the Harley-Davidson Museum Website, www.h-dmuseum.com.

Harley-Davidson, Inc. is the parent company for the group ofcompanies doing business as Harley-Davidson Motor Company, BuellMotorcycle Company and Harley-Davidson Financial Services.Harley-Davidson Motor Company produces heavyweight street, custom andtouring motorcycles and offers a complete line of motorcycle parts,accessories, apparel and general merchandise. Buell Motorcycle Companyproduces sport motorcycles in addition to motorcycle parts,accessories and apparel. Harley-Davidson Financial Services, Inc.provides wholesale and retail financing and insurance programs toHarley-Davidson/Buell dealers and customers.