02.03.2006 17:00:00
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Hard Rock International and Intrawest Corporation Identify Copper Mountain Resort as the First Condominium-Hotel Project Together
Hard Rock International announced today its intention to develop alifestyle condominium-hotel, in partnership with IntrawestCorporation, at the Copper Mountain Resort in Summit County, Colorado.
Hard Rock's four-star, luxury property - a multi-million dollarproject - would feature the company's unique rock experience, qualityservice and amenities, situated within an exclusive resort setting atthe base of Copper Mountain. The hotel would be the first propertydeveloped under an agreement announced in August 2005 between LifestarHotels LLC - a 50:50 joint venture between Hard Rock International andSol Melia Hotels - and Intrawest, which owns Copper Mountain. Underthe agreement, Lifestar would develop lifestyle Hard Rock Hotels atselect Intrawest properties worldwide.
Hard Rock Hotel Copper Mountain is part of a revised master planamendment currently being sought for the Copper Mountain Resort. Underthe plan, construction on the new hotel could start as early as 2007.Under the provision of an amended master plan, the hotel would be HardRock's first-ever mountain resort property.
"We are extremely excited to announce Copper Mountain as the firstof several projects to be developed through an important and valuablepartnership with Intrawest," said Trevor Horwell, vice president, HardRock Hotels. "Our goal in 2006 is to continue to expand the Hard Rockbrand with unique, new properties - including urban hotel anddestination resorts. In the process, we seek strategic partners whoshare our commitment to providing guests with a superior stay and theunparalleled Hard Rock experience. Intrawest fits that paradigmperfectly."
"We are very excited about the opportunity of having a Hard RockHotel at Copper Mountain," added Gary Rodgers, Senior Vice-President,Intrawest Colorado and General Manager of Copper Mountain Resort."Hard Rock properties are truly four-star in every way, fromoutstanding amenities and service to a dedication to support and servetheir communities. I have been very impressed with Hard RockInternational as a company with a long philanthropic history that is agreat match to Copper's own value system. We believe this partnershipwill have numerous benefits for Copper Mountain and the larger SummitCounty community."
Hard Rock Hotel Copper Mountain would include four-star, luxuryresidences surrounded by an array of first-class resort amenities. Thehotel would feature approximately 320 residences, a state-of-the-artspa, exterior hot tubs and a heated multi-level swimming pool with anoutdoor bar. Owners and guests will experience a renowned signaturerestaurant, a lively apres ski bar in the heart of the hotel, asophisticated nightlife offering and breathtaking mountain views.
Underscoring Hard Rock's tradition of providing luxury with aunique rock 'n' roll edge, the hotel would also introduce the ultimateguilty pleasure for skiers and snowboarders alike: "The Ski Roadie."Similar to a band roadie, the Ski Roadie will assist our guests withthe transportation and maintenance of their gear before and afterhitting the slopes, alleviating pre- and post-mountain stress.
Hard Rock Hotels offer travelers access to exclusive four-starboutique hotels located in key gateway cities, exotic and sought-aftervacation destinations, and soon, the mountain and warm weather resortsof Intrawest. From Chicago to Orlando and Bali to Madrid, Hard RockHotel guests experience first-class service and accommodations with adefined musical edge. Located in some of the most desired destinationson the planet, Hard Rock Hotels offer a unique and exciting experiencefor people who demand the best. World-renowned customer service,destination restaurants, high-radar bar concepts, innovative cuisine,stylishly appointed guest rooms, luxury spas and lavish and exoticpools make the Hard Rock Hotel guest experience truly first-class.
Copper Mountain, just 75 miles from Denver, is located in theheart of the legendary Rocky Mountains, renowned for the best snowconditions in the world. Touting more than 23 feet of powder this yearalone, Copper Mountain offers the finest. With 2,450 acres of skiableterrain, visitors choose from over 125 trails, some of the best bowlskiing in the Western Hemisphere, and naturally divided terraindesigned by Mother Nature for all abilities and ages. Three recentlycompleted base areas have redefined the Copper experience. With thenearest lift located practically at its doorstep, the Hard Rock Hotelwill ensure that guests enjoy a superior resort experience.
About Hard Rock International
With 121 high-energy Hard Rock Cafes, 11 Hotel & Casinos and twostand-alone Casinos in more than 41 countries, Hard Rock Internationalis one of the world's most globally-recognized brands. Beginning withan Eric Clapton guitar, Hard Rock owns the world's greatest collectionof music memorabilia, which is displayed at its locations around theglobe. Hard Rock is also known for its collectible fashion andmusic-related merchandise, Hard Rock Live performance venues and anaward-winning website. Hard Rock International, Inc. is owned by TheRank Group Plc (LSE: RNK.L). For more information on Hard Rock, visitwww.hardrock.com.
About Intrawest
Intrawest Corporation (NYSE: IDR; TSX: ITW.TO) is a world leaderin destination resorts and adventure travel. The company has interestsin 10 resorts at North America's most popular mountain destinations,including Whistler Blackcomb, a host venue for the 2010 Winter Olympicand Paralympic Games. Intrawest owns Canadian Mountain Holidays, thelargest heli-skiing operation in the world, and an interest inAbercrombie & Kent, the world leader in luxury adventure travel. TheIntrawest network also includes Sandestin Golf and Beach Resort inFlorida and Club Intrawest - a private resort club with nine locationsthroughout North America. Intrawest develops real estate at itsresorts and at locations across North America and in Europe. Intrawestis headquartered in Vancouver, British Columbia. For more information,visit www.intrawest.com.
About Lifestar
Lifestar Hotels LLC, the joint venture between Hard RockInternational and Sol Melia SA, provides hotel owners a uniqueproposition to access the Hard Rock Hotel brand through long-termmanagement agreements.
About Sol Melia
Sol Melia is the leading hotel company in Spain, Latin America andthe Caribbean, both in the city and resort hotel markets. It is thenumber three hotel chain in Europe and number 10 in the world. It isalso the largest resort hotel operator in the world. Sol Meliacurrently provides more than 350 hotels in 30 countries throughoutEurope, the Americas, the Mediterranean, the Middle East andAsia-Pacific through its Melia Hotels, Tryp Hotels, Sol Hotels,Paradisus Resorts and Hard Rock Hotels brands.
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