Guaranteed Christmas Delivery: Blue Nile Upgrades All Orders to Free FedEx Shipping

There’s still plenty of time to shop online at Blue Nile (NASDAQ: NILE). The leading online retailer of diamonds and fine jewelry announced today that it would guarantee delivery by Christmas on all orders placed through 6 p.m. EST, Wednesday, December 23.

As the holiday approaches, Blue Nile will upgrade all orders to free FedEx 2DAY® or FedEx Priority Overnight shipping. Consumers still searching for the perfect gift can shop without worry knowing their purchase will arrive in time for Christmas.

In addition to Blue Nile's free, expedited shipping, the site offers thousands of diamond and fine jewelry gifts at prices 20 to 40 percent below traditional jewelry stores. Every order arrives in elegant packaging ready to present. Free gift cards are available upon request.

For those shoppers looking for additional guidance with their holiday purchase, Blue Nile Diamond and Jewelry Consultants are available to answer questions by phone 24 hours per day, seven days a week at 1-800-242-2728, or by email at service@bluenile.com.

All Blue Nile jewelry is shipped fully insured to the recipient. Orders can be returned for refund or exchange up to 30 days after purchase. Blue Nile also provides grading reports for all certified diamonds and professional appraisals for diamond, gemstone, and pearl jewelry over $1,000.

For more information on Blue Nile’s holiday plans, to request photos, or to schedule an interview, please contact:

John Baird, 206-336-6805
johnb@bluenile.com

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.