26.09.2005 15:17:00
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Graphic Packaging's Z-Flute(R) Packages Its First Sam's Club Private Label Product
MARIETTA, Ga., Sept. 26 /PRNewswire-FirstCall/ -- Graphic Packaging International announced today the commercialization this year of the first Sam's Club private label product packaged in Z-Flute. Z-Flute's performance against corrugated was a key factor in securing the business.
Z-Flute competed with Microflute to package the 72-count Zoo Animals fruit snack pouches. Enhanced graphic capabilities, line efficiency, carton integrity and vertical compression strength were critical issues in the decision.
"The Z-Flute carton runs better than corrugated on their packing lines and offers excellent four-sided billboarding in the club channel," states Dan Keefe, GPI's Director of Marketing. "And the Z-Flute carton supports the 'disappearing pallets' requirement in the club store channel."
Z-Flute can be found in a variety of applications in club stores across the U.S.
About Graphic Packaging
Graphic Packaging International is a leading provider of paperboard packaging solutions to the beverage, food and other consumer product industries. Additional information about Graphic Packaging, its business and its products is available on the Company's web site http://www.graphicpkg.com/.
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