Global Yellow Pages Strategic Business Report 2016-2022: Recent Industry Activity & Focus on Select Players - Research and Markets

DUBLIN, Dec 21, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Yellow Pages - Global Strategic Business Report" report to their offering.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.

Annual estimates and forecasts are provided for the period 2015 through 2022. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.

This report analyzes the worldwide markets for Yellow Pages in US$ Million by the following Segments:

• Print Yellow Pages
• Digital Yellow Pages

The report profiles 101 companies including many key and niche players such as

• Albanian Yellow Pages Inc. (US)
• Dex Media, Inc. (US)
• Egypt Yellow Pages Ltd. (Egypt)
• EUROPAGES SA (France)
• Hibu plc (UK)
• Hibu, Inc. (US)
• Sensis Pty Ltd. (Australia)
• Trudon (Pty) Ltd. (South Africa)
• Yellow Pages Group (Canada)
• Yellow Media Inc. (Canada)
• YP LLC (US)

Key Topics Covered:

1. INDUSTRY OVERVIEW

• Yellow Pages
• The Original Search Engine
• Print Yellow Pages Continue to Lose Momentum
• Digital Expansion Peps Up Revenues for Digital Yellow Pages
• Despite Cannibalization by Alternative Technologies, Yellow Pages Continue to Find Favor for Local Searching
• Home/Trade SMBs
• The Key Users of Yellow Pages for Advertising Location-based Advertising: A Preferred Advertising Solution
• Innovations Continue Despite Tough Market Environment

2. SEGMENT REVIEW

• Print Yellow Pages Market under Pressure
• Search Engines Spelling Doom for Printed Directories?
• Dealing with Google's Dominant Presence
• Directories in Metros: No Longer Viable?
• Directories with Specific Functions: Opportunities to Tap
• Printed Directories Find Favor among Specific Businesses
• Small or Large: Deciding on the Ad Size in Printed Directories
• Printed Directories Focus on Leads- Based Selling
• Sustainability: A Key Concern for Print Yellow Pages Market
• Ban on Distribution of Print YP
• Small Businesses and Printed Yellow Pages
• Digital Yellow Pages Revolutionize Traditional Directories
• Internet Marketing Gaining Over Yellow Pages
• Can Internet YP Companies Fight Declines in Printed Directories Category?
• Brand Image Propels Internet Yellow Pages Searches
• Mobile Format Aids Growth of Yellow Pages Market

3. YELLOW PAGES - AN OVERVIEW

• Yellow Pages: The Concept
• From Where Do Publisher's Source the Listings?
• ROI Generation in Yellow Pages Industry
• Print Yellow Pages
• Advantages of Print Yellow Pages Ads
• Disadvantages of Print Yellow Pages Ads
• Digital Yellow Pages
• Internet Yellow Pages (IYP)
• Types of Internet Yellow Pages Advertisements
• Sponsored Listings
• Banner Advertisements
• Email Links
• Advantages of Internet Yellow Pages
• Mobile Yellow Pages
• A Typical Mobile Yellow Pages Model
• Benefits of Online and Print Yellow Pages over Other Sources
• Permission-based Marketing
• Targeted Solutions
• Ideal for Movers
• Cost Effective Surrogates: A Threat

4. RECENT INDUSTRY ACTIVITY

• Hibu Joins Facebook Marketing Partner Program
• Hibu Affiliate Files for Bankruptcy
• Yellow Pages Plans to Relaunch its Brand in Kenya
• YP to Spin off Print its Yellow Pages Business
• Wall2Wall Media Adopts New Name
• Yellow Pages to Drop Home Delivery in Some Areas
• YP Unveils New Local Search Marketplace
• YP Introduces New PPC Search Solution
• YP Launches Cross-Device Retargeting

5. FOCUS ON SELECT PLAYERS

6. GLOBAL MARKET PERSPECTIVE

Total Companies Profiled: 101 (including Divisions/Subsidiaries 106)

• The United States (42)
• Canada (3)
• Japan (2)
• Europe (16)
• - France (2)
• - Germany (2)
• - The United Kingdom (3)
• - Italy (1)
• - Rest of Europe (8)
• Asia-Pacific (Excluding Japan) (25)
• Latin America (5)
• Middle-East (9)
• Africa (4)

For more information about this report visit http://www.researchandmarkets.com/research/5fh3cr/yellow_pages

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

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