Genesis Microchip Appoints Ernest Lin as Senior Vice President of Sale

    Business Editors/High-Tech Writers

    SAN JOSE, Calif.--(BUSINESS WIRE)--Jan. 4, 2005--Genesis(R) Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for flat-panel monitors, TVs and other consumer display products, today announced that it has appointed Ernest S. Lin as senior vice president of worldwide sales, responsible for the company's global sales organization and sales achievement.
    Mr. Lin brings over 20 years of executive management, sales and engineering experience in the semiconductor IC industry. Prior to joining Genesis, Mr. Lin served as vice president of global sales at NeoMagic Corporation from December 2001 to December 2004. Prior to that, Mr. Lin served as executive vice president of business operations for LinkUp System Corporation from September 1997 until its acquisition by NeoMagic in December 2001. Additionally, Mr. Lin was instrumental in building Cirrus Logic's business in the Asia Pacific region. During his 12 year tenure at Cirrus Logic, he held several executive management, sales and engineering positions, including vice president, Asia Pacific Sales. Mr. Lin holds an MBA from Santa Clara University, a Master's degree in Computer Science from the University of Utah and a BSEE from the National Taiwan University in Taipei, Taiwan.
    "We are extremely pleased to have Ernest join the Genesis executive team as we continue to advance our leadership position in the emerging flat-panel TV controller market," said Elie Antoun, CEO and president of Genesis Microchip. "His extensive background in both semiconductor technology and worldwide sales, especially in the Asia Pacific region, will help us grow our strong position in that key region."
    "I am very excited to lead Genesis' sales and support effort as we offer industry-leading integrated display controller solutions for our customers' complex and innovative flat-panel applications," said Ernest Lin. "I believe that with its organization, technology and product portfolio, Genesis is well-positioned to successfully capitalize on the global growth of the flat-panel television market."
    Mr. Lin received an option to purchase 150,000 shares of our common stock on January 4, 2005 at fair market value under the company's 2003 new hire stock option plan.

    About Genesis Microchip

    Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection(TM) technologies and Emmy award-winning Faroudja(R) video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi(R) by Faroudja deinterlacing, TrueLife(TM) video enhancement, IntelliComb(TM) video decoding and includes over 135 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, South Korea, China and Japan. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com.

    Safe Harbor Statement

    This press release contains forward-looking statements regarding the Company's business strategy and management transition. The forward-looking statements are subject to risk and uncertainties that could affect the success of both the Company's strategy and the transition of new management.
    The risks and uncertainties include the risk factors listed in the Company's SEC reports, including but not limited to its reports on Form 10-K for the fiscal year ended March 31, 2004 and Form 10-Q for the quarter ended September 30, 2004.
    The inclusion of any statement in this release does not constitute a suggestion by the Company or any other person that the events or circumstances described in such statements are material. The Company does not undertake to publicly update or revise these forward-looking statements even if experience or future changes make it clear that any goals expressed or implied in this release will not be realized.

    Note to Editors: Genesis, Genesis Display Perfection, Faroudja, DCDi by Faroudja, TrueLife, and IntelliComb are trademarks or registered trademarks of Genesis Microchip Inc. All other trademarks are the property of their respective owners.

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CONTACT: Nagle & Ferri, LLC Frank Nagle or Bob Ferri, 415-575-1999 (IR)

KEYWORD: CALIFORNIA INTERNATIONAL CANADA ASIA PACIFIC INDUSTRY KEYWORD: SOFTWARE COMPUTERS/ELECTRONICS ENTERTAINMENT MANUFACTURING PRODUCT MANAGEMENT CHANGES SOURCE: Genesis Microchip Inc.

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