General Mills Accelerates Commitment To More Than Double Organic Acreage

(RTTNews) - General Mills Inc. (GIS) said that it will accelerate its commitment to more than double the organic acreage from which it sources ingredients. The company now expects to meet its goal of 250,000 acres by 2019.

The increased acreage is directly linked to the company's goals to grow net sales from its natural and organic products. In February at the Consumer Analysts Group of New York conference, Jeff Harmening, General Mills executive vice president and chief operating officer for U.S. Retail, said the company expects to reach $1 billion in net sales from natural and organic products by 2019, a full year ahead of its previous target.