GCP Applied Technologies Renames Microfibre Portfolio Under the Sinta(TM) Brand

SINGAPORE, Aug. 23, 2017 /PRNewswire/ -- GCP Applied Technologies Inc. (NYSE:GCP), formerly Grace Construction Products, announced today that its line of synthetic microfibre products, previously sold under the names Grace Fibers and Grace Microfibers™, will now be marketed under the new brand Sinta™.  

"We are excited to unveil the new microfibre portfolio brand name - Sinta™," said Pung Chan, Global Director of Marketing at GCP. "Although the name on the packaging will change, the proven and trusted product performance of our microfibre product line will remain the same. GCP will continue to uphold the high quality and service that concrete producers and contractors have relied upon for many years."

The newly named product line includes Sinta™ F (fibrillated) and Sinta™ M (monofilament) synthetic microfibres for concrete.

GCP's Sinta™ microfibres are used in applications where designers, contractors, or producers want to minimise cracking due to the rapid surface drying of plastic concrete. It is a proven and cost-effective solution for the control of plastic shrinkage. The use of Sinta™ microfibres in the mix protects concrete from stresses that cause cracking, thus improving the overall quality and durability of concrete. Sinta™ microfibres are used in many applications such as slabs on grade, pavements, overlays, sloped walls, pools, shotcrete, stucco, tunnels, precast, and prestressed products.

The new Sinta™ branded product names will begin to roll out in August 2017 with a transitional period of a few months.

GCP has been the leader in synthetic fibre technologies for decades, offering a comprehensive portfolio of micro- and macro synthetic fibres. Contractors and engineers have relied on GCP's market-leading STRUX® macrofibres to provide quality thermal and shrinkage control on their most demanding projects. The patented STRUX® products are specifically engineered to have excellent dispersion, placeability and finishing properties. STRUX® macrofibres also provide superior post-crack performance on a broad range of applications. 

About GCP Applied Technologies

GCP is a leading global provider of construction products technologies that include additives for cement and concrete, the Verifi® in-transit concrete management system, high-performance waterproofing products, and specialty systems. GCP products have been used to build some of the world's most renowned structures. More information is available at www.gcpat.com.

Media Contact:
Ben Shaw
t: +65 6408-3861
m: +65 9299-5192
ben.shaw@se10.com

Photo - https://photos.prnasia.com/prnh/20170821/1923998-1-a
Logo - https://photos.prnasia.com/prnh/20170821/1923998-1LOGO-b

SOURCE GCP Applied Technologies Inc.