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16.05.2005 18:47:00
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GameSpot and The NPD Group Team to Provide Complete View Of Video Game
GameSpot and The NPD Group Team to Provide Complete View Of Video Game Buying Cycle GameSpot Trax's Game Buyer Preference Data and NPD's Point-of-Sale Information Now Combined To Offer The Most Comprehensive Content for Video Game Marketers
GameSpot (www.gamespot.com), a leading source for unbiased gaming information and a property of CNET Networks, Inc. (Nasdaq:CNET), and The NPD Group, a leading provider of sales and marketing information, today announced a strategic partnership to offer each other's statistics in GameSpot Trax and the NPD Group's sales information from its cross-entertainment group, NPD Funworld.
These game industry consumer tracking tools will combine NPD Funworld's sales transaction data on video games and PC games with the pre-release buzz and editorial coverage data from GameSpot Trax. The resulting new analytical tools from the companies will provide game publishers, retailers, investors, and others that closely track the industry, a complete picture of a game's buying cycle, from user awareness, purchase intent, competitive mindshare, and other valuable metrics already provided by GameSpot Trax, to actual sales activity, as provided by NPD Funworld.
Expected to launch in the second quarter of 2005 with newly integrated sales data from NPD, GameSpot Trax will give the gaming industry an even deeper understanding of how consumers are responding to specific video games, as well as their competitor's products.
"The Internet enables marketers to observe users' preferences and buying intention trends like never before," said Vince Broady, cofounder of GameSpot and senior vice president of games and entertainment, CNET Networks. "Our partnership with The NPD Group now allows us to combine GameSpot Trax's deep online user insights with offline buyer activity to create a comprehensive, 360-degree perspective. This new level of market visibility guide publishers toward spending as efficiently and effectively as possible."
Also as part of this new alliance, The NPD Group will integrate into its PowerView application average game reviews from Game Rankings.com, a GameSpot affiliate site that offers users overall video game rankings based on magazine and Web site reviews. PowerView, which provides its users with customized information views and analyses, gives the user unlimited access to the full range of information in the NPD databases ranging from sales trends to SKU-level detail. The addition of GameRanking's game review scores will allow the PowerView user to gain an even better understanding of how editorial reviews actually impact sales.
Launched in the first quarter of 2003, GameSpot Trax is the industry's most advanced tool for tracking and analyzing essential game data that ranges from consumer awareness, interest, and purchase intent to competitive mindshare, campaign effectiveness, audience profiles, and editorial coverage. GameSpot Trax provides a window to the present and future of gaming through the real-time tracking of the activities of more than 1 million daily GameSpot network visitors, more than 6 million registered users, and editorial coverage delivered by 350 online and offline media outlets. A recent addition to the product offers unprecedented insight into the demographic, geographic, and psychographic profiles of the fans behind every game, adding further depth and granularity for the games marketers, retailers, and industry observers that rely on GameSpot Trax to make key business decisions.
GameSpot Trax and NPD customers use the companies' combined information to inform a wide array of business decisions, including product development and distribution plans, marketing and public relations strategies, and inventory control and optimization.
About GameSpot
GameSpot (www.gamespot.com) is a leading online source for gaming information. The GameSpot family includes GameFAQs, Game Rankings, Wireless Gaming Review, GameSpot DLX, and GameSpot Trax, its real-time market intelligence tool. GameSpot's Web sites offer free access to tens of thousands of PC and video game reviews from expert editors, as well as previews of the hottest upcoming games, game downloads, video streams, guides, breaking news, and hints. GameSpot also has one of the most active online gaming communities, which is a free, innovative social network service that makes it fun and easy for gamers to meet and interact with others who share their specific gaming interests.
About CNET Networks
CNET Networks, Inc. is a worldwide media company and creator of content environments for the interactive age. CNET Networks takes pride in being "a different kind of media company," creating richer, deeper interactive experiences by combining the wisdom and passion of users, marketers, and its own expert editors. CNET Networks' leading brands -- such as CNET, GameSpot, MP3.com, Webshots, and ZDNet -- focus on the personal technology, entertainment, and business technology categories. The company has a strong presence in the U.S., Asia, and Europe.
About NPD Funworld(R)
NPD Funworld offers the most complete picture available of the total U.S. market for video games, PC games and related products. We provide manufacturers, retailers, licensors, publishers, developers and financial services companies with unique and timely item-level sales tracking spanning three generations as well as the "why behind the buy." Our comprehensive coverage of what is selling, where, to whom and at what price makes our information indispensable for benchmarking, competitive analysis, identifying new channel opportunities, sales, marketing, pricing and product planning.
In addition to the U.S. focus, NPD also tracks video games in the Canadian market.
About The NPD Group, Inc.
Since 1967, The NPD Group has provided reliable and comprehensive sales and marketing information for a wide range of industries. Today, more than 1,300 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels, and competition in order to help guide their businesses. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, cellular, consumer electronics, food and beverage, food service, footwear, home improvement, housewares, imaging, information technology, music, software, travel, toys, and video games. For more information, visit www.npd.com.
--30--KC/sf*
Business Editors/High-Tech Writers/Video Game Writers
SAN FRANCISCO--(BUSINESS WIRE)--May 16, 2005--
GameSpot (www.gamespot.com), a leading source for unbiased gaming information and a property of CNET Networks, Inc. (Nasdaq:CNET), and The NPD Group, a leading provider of sales and marketing information, today announced a strategic partnership to offer each other's statistics in GameSpot Trax and the NPD Group's sales information from its cross-entertainment group, NPD Funworld.
These game industry consumer tracking tools will combine NPD Funworld's sales transaction data on video games and PC games with the pre-release buzz and editorial coverage data from GameSpot Trax. The resulting new analytical tools from the companies will provide game publishers, retailers, investors, and others that closely track the industry, a complete picture of a game's buying cycle, from user awareness, purchase intent, competitive mindshare, and other valuable metrics already provided by GameSpot Trax, to actual sales activity, as provided by NPD Funworld.
Expected to launch in the second quarter of 2005 with newly integrated sales data from NPD, GameSpot Trax will give the gaming industry an even deeper understanding of how consumers are responding to specific video games, as well as their competitor's products.
"The Internet enables marketers to observe users' preferences and buying intention trends like never before," said Vince Broady, cofounder of GameSpot and senior vice president of games and entertainment, CNET Networks. "Our partnership with The NPD Group now allows us to combine GameSpot Trax's deep online user insights with offline buyer activity to create a comprehensive, 360-degree perspective. This new level of market visibility guide publishers toward spending as efficiently and effectively as possible."
Also as part of this new alliance, The NPD Group will integrate into its PowerView application average game reviews from Game Rankings.com, a GameSpot affiliate site that offers users overall video game rankings based on magazine and Web site reviews. PowerView, which provides its users with customized information views and analyses, gives the user unlimited access to the full range of information in the NPD databases ranging from sales trends to SKU-level detail. The addition of GameRanking's game review scores will allow the PowerView user to gain an even better understanding of how editorial reviews actually impact sales.
Launched in the first quarter of 2003, GameSpot Trax is the industry's most advanced tool for tracking and analyzing essential game data that ranges from consumer awareness, interest, and purchase intent to competitive mindshare, campaign effectiveness, audience profiles, and editorial coverage. GameSpot Trax provides a window to the present and future of gaming through the real-time tracking of the activities of more than 1 million daily GameSpot network visitors, more than 6 million registered users, and editorial coverage delivered by 350 online and offline media outlets. A recent addition to the product offers unprecedented insight into the demographic, geographic, and psychographic profiles of the fans behind every game, adding further depth and granularity for the games marketers, retailers, and industry observers that rely on GameSpot Trax to make key business decisions.
GameSpot Trax and NPD customers use the companies' combined information to inform a wide array of business decisions, including product development and distribution plans, marketing and public relations strategies, and inventory control and optimization.
About GameSpot
GameSpot (www.gamespot.com) is a leading online source for gaming information. The GameSpot family includes GameFAQs, Game Rankings, Wireless Gaming Review, GameSpot DLX, and GameSpot Trax, its real-time market intelligence tool. GameSpot's Web sites offer free access to tens of thousands of PC and video game reviews from expert editors, as well as previews of the hottest upcoming games, game downloads, video streams, guides, breaking news, and hints. GameSpot also has one of the most active online gaming communities, which is a free, innovative social network service that makes it fun and easy for gamers to meet and interact with others who share their specific gaming interests.
About CNET Networks
CNET Networks, Inc. is a worldwide media company and creator of content environments for the interactive age. CNET Networks takes pride in being "a different kind of media company," creating richer, deeper interactive experiences by combining the wisdom and passion of users, marketers, and its own expert editors. CNET Networks' leading brands -- such as CNET, GameSpot, MP3.com, Webshots, and ZDNet -- focus on the personal technology, entertainment, and business technology categories. The company has a strong presence in the U.S., Asia, and Europe.
About NPD Funworld(R)
NPD Funworld offers the most complete picture available of the total U.S. market for video games, PC games and related products. We provide manufacturers, retailers, licensors, publishers, developers and financial services companies with unique and timely item-level sales tracking spanning three generations as well as the "why behind the buy." Our comprehensive coverage of what is selling, where, to whom and at what price makes our information indispensable for benchmarking, competitive analysis, identifying new channel opportunities, sales, marketing, pricing and product planning.
In addition to the U.S. focus, NPD also tracks video games in the Canadian market.
About The NPD Group, Inc.
Since 1967, The NPD Group has provided reliable and comprehensive sales and marketing information for a wide range of industries. Today, more than 1,300 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels, and competition in order to help guide their businesses. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, cellular, consumer electronics, food and beverage, food service, footwear, home improvement, housewares, imaging, information technology, music, software, travel, toys, and video games. For more information, visit www.npd.com.
--30--KC/sf*
CONTACT: CNET Networks, Inc. Leslie A. Dotson, 415-344-2218 Leslie.dotson@cnet.com Cammeron McLaughlin, 415-344-2844 (Investors) Cammeron.mclaughlin@cnet.com or The NPD Group, Inc. David Riley, 516-625-2277 David_riley@npd.com
KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ELECTRONIC GAMES/MULTIMEDIA SOFTWARE NETWORKING INTERNET E-COMMERCE PRODUCT MARKETING AGREEMENTS SOURCE: CNET Networks, Inc.
Copyright Business Wire 2005
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