15.05.2007 17:25:00
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Fox Sports en Espanol Harnesses Distribution Footprint, Ratings, Exclusive Sports Programming, and Multiple Content Delivery Platforms to Engage Advertisers and Viewers
Ten years after launching as the first national Spanish-language sports
network in the United States, and four years since becoming the lone
Hispanic cable sports programmer to be fully measured by Nielsen, Fox
Sports en Español has not only evolved into
the most dominant sports brand in Spanish-language television, but also
remains by far the country’s most widely
distributed and most-watched Spanish-language sports cable network.
Hosting its seventh upfront presentation today before an audience of
nearly 1,000 media and advertising professionals, Fox Sports en Español
served up a powerful combination of exclusive live sports programming
and best-in-class multiple content delivery platform offerings that
position it to capture an even greater share of viewers and advertisers
in BY’08.
Category Leading Distribution Footprint
With nearly three times the distribution of ESPN Deportes, Fox Sports en
Español added approximately 500,000 new
households over the past year alone. Now in 4.5 million Hispanic
households and in more than 13 million homes overall, the network
recorded a seven percent increase in distribution across the top 10
Hispanic DMAs over the past year and continues to bolster its
category-leading distribution footprint with strong gains over CY06 in
New York (+36%), Houston (+76%), and Phoenix (+17%). (Source: Nielsen
FSE Receiveability Report Feb'07 vs. Feb'06)
"We’ve grown
tremendously over the past ten years and are proud of the strong
relationship we’ve built with our loyal
advertisers and viewers,” said David
Sternberg, executive vice president and general manager of Fox Sports en
Español. "As we
embark on our second decade as the leading Spanish-language sports
network in the U.S., we look forward to continuing to deliver the high
quality programming and innovative solutions our fans and sponsors have
come to expect from us.” Targeted and Cost Effective Delivery of Adults and Men 18-49
Fox Sports en Español continues to reign
supreme among advertisers as the most cost effective, targeted vehicle
for reaching the right mix of adult and men 18-49. In fact, during a
time when national Spanish-language television as a whole grew by only
12 percent, in 2006 Fox Sports en Español
scored a 32 percent increase in advertising sales over the previous
year. Strong ratings are just one of the drivers for this success.
Boasting the highest composition of Hispanic males in all of
Spanish-language television, According to Nielsen Media Research, over
the past six months (dating back to Q4/06) Fox Sports en Español
delivered 11 of the top 20 highest-rated sports programs in all of
Spanish-language television among adults 18-49; and 12 of the top 20
among men 18-49.
The April 25 Copa de Campeones final between Mexican powerhouses Pachuca
and Chivas currently ranks as the network’s
top-rated program of all time, as well as the year’s
number one Spanish-language cable program among HH, adults 18-49 and men
18-49. That evening, Fox Sports en Español
out-delivered Telemundo, Telefutura, and Galavision combined across both
adults and men 18-49.
Year-to-year total day coverage area ratings and impressions among
adults 18-49 have increased by 19 and 40 percent, respectively.
Similarly, over the same period, Fox Sports en Espanol’s
coverage area ratings and impressions delivery among men 18-49 increased
by 18 and 38 percent, respectively.
Prime time ratings growth was also solid, registering a 22 and 39
percent increase in coverage area ratings and impressions, respectively,
among adults 18-49; for men 18-49, prime time coverage area ratings and
impressions have risen by 18 and 36 percent, respectively.
Another important contributor to Fox Sports en Español’s
increasing influence among advertisers is the purchasing power of its
audience. According to a recent study conducted by Nielsen Media
Research and Simmons, not only does the Hispanic cable household
out-deliver its broadcast counter parts on purchasing power, but Fox
Sports en Espanol’s audience in particular
was found to have the highest household income of any measured network
in Spanish-language television. By combining its viewers’
purchasing power and relentless passion for sports with exclusive "can’t
miss” live programming in their language, Fox
Sports en Español is helping advertisers move
away from simply counting the people they reach and instead hone in on
reaching the people who count.
The Undisputed Spanish-Language Television Home to the Best
International Soccer
Solidifying its position as the number one soccer destination in
Spanish-language television via exclusive rights agreements with
CONCACAF, T&T Sports Marketing, LTD and Soccer United Marketing, in BY’08
Fox Sports en Español once again will be the
only Spanish-language network to offer exclusive coverage of as many as
five of the most important Latin American soccer tournaments.
"This is a very special year for us since
there isn’t a World Cup or a Copa America on
tap,” said Tom Maney, senior vice president
of advertising sales for Fox Sports en Español.
"With five of the major Copas in our line up,
Fox Sports en Español will be the only
network to offer advertisers and viewers alike the most competitive and
highly anticipated soccer action from around the globe over the course
of 11 months.”
These agreements, the cornerstone of the network’s
long-term programming strategy, extend Fox Sports en Español’s
ownership of the Copa Toyota Libertadores and the Copa Nissan
Sudamericana through 2014, and of InterLiga through 2010. Also returning
to Fox Sports en Español in BY’08
are the CONCACAF Copa de Campeones, the Liga Mexicana, and the year-end
FIFA Club World Cup. Additional world-class soccer programming will
include the Torneo de Verano and Recopa, as well as coverage of the
Mexican, Argentine, Italian Serie A and English Premier Leagues.
In addition, through its partnership with Fox Broadcasting, the network
will also offer exclusive Spanish-language coverage of up to 28 regular
season and 3 playoff Major League Soccer matches.
Major League Baseball and Combat Sports
As part of an expanded seven-year deal, a sublicensing agreement with
Fox Broadcasting Company that extends through the 2013 season, the
network will offer live and exclusive Spanish-language coverage of
approximately 26 regular season Major League Baseball (MLB) games, the
All-Star Game, the American League Championship Series, and the World
Series.
Fox Sports en Español also will continue to
pack a punch with its weekly "Friday Fight
Night” block featuring a combination of the
most exciting and popular combat sports, including the Ultimate Fighting
Championship, Lucha Libre, domestic and international boxing, and
kickboxing.
The Best in Sports News and Original Programming
Continuing to deliver viewers the most in-depth Spanish-language nightly
sports news from around the globe, Fox Sports en Español’s
year-round live sports action will be complemented by its signature
interactive talk show "Jorge Ramos En Vivo,”
alongside daily sports news programs "Diario
Fox Sports,” "Fox
Sports Noticias,” "Fox
Gol México,” and
call-in show "Palabra del Deporte.”
Presented by DHL and returning for a fifth edition in December, Premios
Fox Sports 5ta Edición, Fox Sports
en Español’s
annual sports award show, continues to be the only awards show of its
kind honoring the contributions and accomplishments of U.S. Hispanic and
Latin American athletes, both on and off the field. Produced in Miami
Beach, Florida, each year, Premios Fox Sports is transmitted to
more than 30 million households across the United States and Latin
America.
Best in Class Multiple Content Delivery Platforms
The combination of the network’s strengths
across distribution, ratings, and exclusive live sports content uniquely
position Fox Sports en Español to continue to
deliver advertisers the most cost effective and integrated consumer
engagement solutions across multiple content platforms.
Through a mobile partnership with Proteus, a ten-hour monthly VOD deal
with Comcast, a fast-growing online sports destination in partnership
with MSN (foxsportsla.msn.com),
the most widely distributed Spanish-language sports magazine in the
country (the Fox Sports en Español magazine),
and various broadband initiatives in the works, Fox Sports en Español
is able to connect marketers with consumers wherever they may be in the
new digital world.
Maney continued: "While we own the exclusive
broadcast rights for many of our key properties for years to come,
having the exclusive online, wireless and VOD rights for our two major
Copas, the Copa Toyota Libertadores and the Copa Nissan Sudamericana,
enables us to come to the table with creative and engaging solutions
that only Fox Sports en Español can deliver.”
Fox Sports en Español’s
advertisers are already lining up to make their multiplatform and
branded entertainment initiatives a reality. Recent partnerships include:
A three-year pan-regional sponsorship deal with Nissan for the Copa
Nissan Sudamericana that gives the car manufacturer category
exclusivity in the United States and Latin America and spans
television, print and online
El Reto Final Nissan 2, the second installment of the award-winning
reality series and one-of-a-kind soccer match pitting long-time soccer
rivals Mexico and Argentina
A fantasy game for AT&T that includes on-air, online, print and
wireless components
A customer acquisition program for Verizon Wireless showcasing
exclusive wireless content rights from the Copa Nissan Sudamericana
An SMS-driven live, in-game interactive "Man
of the Match” sponsorship for T-Mobile tied
to InterLiga
Customized sets for Tecate and the Toyota Tundra, tied to InterLiga
and the Copa Toyota Libertadores, respectively
About Fox Sports en Español Fox Sports en Español features more
than 1,500 hours of live, exclusive sports programming in Spanish and,
with few exceptions, English SAP each year, including InterLigaTM,
the Copa Toyota Libertadores, Copa Nissan Sudamericana, CONCACAF Copa de
Campeones, and the FIFA Club World Cup soccer tournaments; the Major
League Baseball playoffs, All-Star Game and World Series; the Caribbean
World Series; and premier combat sports including championship boxing
from Mexico and the U.S, Ultimate Fighting Championship and kickboxing.
The channel reaches more than 13 million cable and satellite households
in the country, of which 4.5 million are U.S. Hispanic households.
Fox Sports en Español is distributed
by Fox Cable Networks Group and operated by Fox Pan American Sports LLC,
an international sports programming and production entity jointly owned
by HM Capital Partners, LLC and News Corporation's (NYSE: NWS) Fox
Sports International. For more information, visit Fox Sports en Español
online at foxsportsla.msn.com.
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