02.03.2007 14:30:00
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Four Points by Sheraton Taps Four Finalists For Chief Beer Officer Post
Four Points by Sheraton announced today that Four ale aficionados have
been tapped to compete for the coveted position of Chief Beer Officer
(CBO). Though the four finalists successfully beat out over 7,000
applicants to reach this point, they now have only two weeks to show
Four Points – and the beer loving public –
that they are ready to be the world’s
first-ever CBO and take their seat in the "executive
suite.”
And just who will occupy the coveted corner office? Will it be the
creator of Bourbon Barrel aged Amber Ale served on nitro? Or the
finalist who’s license plate reads "kegmstr”
and has visited hundreds of breweries around the world? Could the
executive suite’s newest occupant be a
self-proclaimed "househusband”
who just visited his 300th brewery? Or will it
be the 27-year old who decorates his house with beer barrels?
Once chosen and in office, the CBO will act as an independent, part-time
consultant for the hotel chain’s
newly-launched Best BrewsSM program and help
cultivate, curate and promote the program’s
offerings at brewery tours, beer festivals, and on bar stools across the
country.
Step Up to the Bar and Help Choose the
World’s
First CBO
Four Points invites beer lovers around the world to help select the
first-ever CBO. The winner will be determined not only by a panel of
judges, but also by the amount of votes his/her video application and
personal profile receive online. Four Points encourages all beer buffs
to vote for their favorite finalist at: www.fourpoints.com/cbo.
Though they have vastly different backgrounds and personalities, all
four applicants demonstrated a true love for, and "thirst-hand
knowledge” of beer.
With two finalists hailing from California, it looks like the state can
no longer just be considered wine country. Brad Ruppert from Huntington
Beach might be a Certified Information Systems Security
Professional, but he’s also clearly qualified
to talk about Best Brews’ extensive beer
portfolio, having consumed 2,800 different beer varietals in the past
decade and visited 340 breweries/brewpubs in 19 countries. Web developer Chris
Nelson, meanwhile, holds hops close to his heart in Carmel Valley,
with two dachshunds named Porter and Stout. Nelson has spent
immeasurable hours in a bar where his wife worked in order to sample
their local beers – and of course to spend
more time with his spouse.
Although she keeps busy as Brewmaster at Squatters Pub Brewery, Jennifer
Talley is also the Research and Development Director at the Salt
Lake Brewing Company in Utah. In her spare time, she attends
numerous beer festivals and has received several medals from the Great
American Beer Festival and World Beer Cup.
"I believe this to be the craft brewing
revolution, and it has been my mission in life to spread our gospel
wherever I can,” said Talley. "The
Best Brews program has a strong emphasis on crafts, and so I immediately
jumped at the chance to apply when I heard about the CBO opening –
it’s a dream job.”
Last but certainly not least, Scott Kerkmans from Phoenix,
Arizona, has dedicated both his private and personal life to beer.
This former Head Brewer / Brewery Manager has spent the past year
starting and growing a national lifestyle magazine dedicated to beer and
beer culture, in which he reviews this glorious libation on a weekly
basis.
"We’re thrilled to
have four amazing finalists – their passion
for beer is truly unparalleled,” said Four
Points Senior Vice President Hoyt "Hops”
Harper. "This will be a difficult decision
for us, so we encourage everyone to go online, vote for their favorite
and help us pick our new CBO.”
Four Points received more applications for this opportunity than any
other job in the brand’s history. Since the
position was announced in mid-November, the diverse pool of over 7,000
applicants represented six continents, all 50 states, Washington DC, and
Puerto Rico. MBAs (both Masters of Business and Beer Administration),
self-proclaimed beer snobs, certified beer judges, beer journalists and
hundreds who have traveled the globe in search of the world’s
best brews have all applied for the position.
Offering the Best in Brew
Four Points by Sheraton is pleased to offer a wide selection of brews
featuring imports and North American craft beers, each chosen for their
unique flavors, popularity and quality ingredients. The Brewers
Association helped develop the overall program and Four Points by
Sheraton has been designated the Association’s
preferred hotel provider.
Through Best Brews, each Four Points hotel around the world will provide
a selection of local, regional and imported craft beers from the
extensive list of almost 300 available brews in bottles, and on tap.
Participating properties will offer a minimum of four draught beers and
a selection of up to 20 bottled beers, including imports representing
Belgium, Germany, England and the Czech Republic, as well as regional
craft beers.
For additional information on Best Brews and Four Points by Sheraton,
including room rates and availability, please visit their website at www.fourpoints.com.
For information about the Brewers Association and their work to promote
and protect American craft brewers and their beers, please visit www.beertown.org.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with approximately 850 properties in
more than 95 countries and 145,000 employees at its owned and managed
properties. Starwood® Hotels is a fully
integrated owner, operator and franchisor of hotels and resorts with the
following internationally renowned brands: St. Regis®,
The Luxury Collection®, Sheraton®,
Westin®, Four Points®
by Sheraton, W®, Le Méridien®
and the recently announced aloftSM and ELEMENTSM
Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one
of the premier developers and operators of high quality vacation
interval ownership resorts. For more information, please visit www.starwoodhotels.com.
(Note: This press release contains forward-looking statements within the
meaning of federal securities regulations. Forward-looking statements
are not guarantees of future performance or events and involve risks and
uncertainties and other factors that may cause actual results or events
to differ materially from those anticipated at the time the
forward-looking statements are made. These risks and uncertainties are
presented in detail in our filings with the Securities and Exchange
Commission. Although we believe the expectations reflected in such
forward-looking statements are based upon reasonable assumptions, we can
give no assurance that our expectations will be attained or that results
and events will not materially differ. We undertake no obligation to
publicly update or revise any forward-looking statement, whether as a
result of new information, future events or otherwise.)
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