Former Cisco and Microsoft Manager, Max Kang, Named New Taiwan Sales G

Former Cisco and Microsoft Manager, Max Kang, Named New Taiwan Sales GM for Phoenix

    Business Editors/High-Tech Writers

    TAIPEI, Taiwan--(BUSINESS WIRE)--Jan. 19, 2005--

Max Kang to Lead Sales Team To Meet Growing Demand For Instant-on Applications and Core System Software
    Phoenix Technologies Ltd. (Nasdaq:PTEC) today announced the appointment of Max Kang to the position of sales general manager for the company's Taiwan region. Max Kang will be responsible for driving sales and managing business development initiatives in the Taiwan market.
    Mr. Kang will immediately focus on building a targeted reseller network for Phoenix applications and on expanding the Phoenix original equipment manufacturer (OEM) and original device manufacturer (ODM) sales channels for the company's TrustedCore Core System Software.
    Mr. Kang most recently worked at Cisco Taiwan as a country marketing manager. He has deep experience in management of local marketing planning and strategic alliance integration, based on more than 20 years in the IT business.
    In the ten years prior to Cisco, Mr. Kang was the regional manager of Microsoft. While at Microsoft, Kang was able to motivate and lead Microsoft OEM Embedded System Group employees to an high revenue growth. This paved the way for Microsoft Taiwan representative office being upgraded to a regional design center, enabling the company to provide better customer service to local OEMs.
    During his sales career in Taiwan, Mr. Kang also contributed to the formation of a mobile device strategy for Taiwanese enterprises by facilitating the establishment of Taiwan's first IA Association. The Taiwan IA Association successfully collaborated with China's major OEM customers, including Levono, Great Wall, Haier and TCL, to jointly launch a set-top box project.
    "Max has rich industry experience and thus has gained insightful understanding of how to market to, and collaborate with, the Taiwan IT and OEM market," said Steven Yang, Phoenix's APAC Vice President and General Manager of Sales. "Max will help us provide more complete information security solutions to ODMs, OEMs and enterprise clients to meet the demands of businesses and the latest trends of the digital home."
    Mr. Kang was drawn to Phoenix because of the company's demonstrated ability to help companies address their most challenging security issues with Phoenix TrustedCore Core System Software, and Phoenix TrustConnector device authentication and policy enforcement software. The two products combine to help manufacturers and enterprises deliver devices that enable, protect and recover a user and enterprise network's most important information and systems. Mr. Kang holds a Bachelor of Computer Science from Taiwan's Tam Kang University and MS degree of Computer Engineering from Virginia Tech US.

    About Phoenix Technologies

    Phoenix Technologies Ltd. develops a complete product suite of Core System Software, tools and applications to deliver trusted, seamless computing to smart devices for an Internet-connected world. Phoenix Technologies helped launch the PC industry nearly 25 years ago. Today we are extending our leadership and knowledge at the core of machines, beyond the PC to a wide range of platforms and devices.
    Phoenix Core System Software has set the standard for the world's leading branded PC OEMs and their global network of supply chain and software partners. Today, Phoenix solutions enable, secure, connect, and recover the world's best-known systems. These solutions are built into the device core, where they are protected from viruses, user errors, hackers, and corruption. Phoenix Technologies is headquartered in Milpitas, Calif. (Silicon Valley), with offices in global business and technology centers. For more information, visit www.phoenix.com

    Phoenix, Phoenix Technologies and the Phoenix Technologies logo, Recover, Recover Pro, and Console Platform are trademarks and/or registered trademarks of Phoenix Technologies Ltd. All other trademarks are the property of their respective owners.

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CONTACT: Phoenix Technologies Ltd. Taiwan Jessica Chang, +886-2-2174-4233 (Media Relations) jessica_chang@phoenix.com

KEYWORD: CALIFORNIA TAIWAN INTERNATIONAL ASIA PACIFIC INDUSTRY KEYWORD: HARDWARE SOFTWARE NETWORKING INTERNET E-COMMERCE PRODUCT MANAGEMENT CHANGES SOURCE: Phoenix Technologies Ltd.

Copyright Business Wire 2005