FindWhat.com, Inc. Promotes Tom Wilde to Senior Vice President/General

    Business Editors

    FORT MYERS, Fla.--(BUSINESS WIRE)--Jan. 18, 2005--FindWhat.com, Inc. (NASDAQ:FWHT), a leading global developer and provider of performance-based marketing and commerce enabling services, announced today the appointment of Tom Wilde to senior vice president/general manager, primary traffic. The appointment is effective immediately.
    Mr. Wilde joined FindWhat.com in October 2004 as vice president and general manager, primary traffic. Prior to FindWhat.com, Mr. Wilde was vice president and general manager of search & publishing at Lycos. In this role he was responsible for the creation, execution and management of Lycos' global strategy in search and web publishing. Mr. Wilde's prior professional experience includes serving as a member of the board of directors at Fast Search & Transfer, a software company that develops enterprise search technologies, and as vice president of marketing and channels at FAST.
    "Tom quickly has taken a leadership role in the expansion of our efforts to create and deliver world-class consumer Internet solutions for the Company and our key partners," said Phillip Thune, president and chief operating officer, FindWhat.com. "As we move to develop a broader suite of innovative solutions for online publishers, we are pleased to have Tom playing a critical part in those efforts, both strategically and operationally."
    "FindWhat.com is uniquely positioned in the marketplace, with our global capabilities and our primary focus on serving our partners and advertisers," said Mr. Wilde. "I am pleased to help the Company expand its focus and investment in primary traffic and publisher solutions, as we build multiple offerings for our distribution and private label partners that we believe other companies in our sector cannot match."

    About FindWhat.com, Inc.(R)

    FindWhat.com creates and offers proprietary performance-based and commerce-enabling marketing services that help businesses of all sizes throughout the business cycle in reaching prospects, converting prospects to customers and then retaining those customers. Its marketing division creates online marketplaces where buyers are introduced to sellers at exactly the right moment, when they are searching for products and services on the Internet; this introduction is based on a bid-for-position, pay-per-click and pay-per-call (U.S. only), keyword-targeted advertising service. FindWhat.com offers this service directly to advertisers through the FindWhat.com Network(TM) in the U.S., the Espotting Network in Europe and offers a private label version of this service to large companies and portals worldwide, including Lycos and Mitsui & Co., Ltd. FindWhat.com also operates a merchant services division which includes Miva(R), a leading online platform of software and services for small to medium-sized enterprises (SMEs). With its easy-to-use, highly customizable and integrated browser-based point and click business creation software and a vast partner network, Miva is focused on helping to create and enhance online business and marketing services for SMEs. Additionally, FindWhat.com has a primary traffic division, which is focused on building world-class, consumer-facing Internet solutions which can be offered to distribution partners in the FindWhat.com and Espotting Networks, to private label partners and to other online publishers. The primary traffic division includes Comet Systems, a leading provider of connected desktop consumer software. More information on FindWhat.com is available at http://www.FindWhat.com.

    Forward Looking Statements

    This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2003, and the most recently filed quarterly report on Form 10-Q. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com's actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.

    (R)Registered trademark of FindWhat.com, Inc.
    (TM)Trademark of FindWhat.com, Inc.
    All other trademarks property of their respective owners

--30--CP/mi*

CONTACT: FindWhat.com, Fort Myers Michelle Craft, 239-561-7229 Michelle.Craft@FindWhat.com

KEYWORD: FLORIDA NEW YORK INDUSTRY KEYWORD: ADVERTISING/MARKETING SOFTWARE NETWORKING INTERNET E-COMMERCE MANAGEMENT CHANGES SOURCE: FindWhat.com, Inc.

Copyright Business Wire 2005